Associate Director & Brand Strategist - Other, Skin, OTC, Gx at Cognizant

Job Summary

As a Brand /Campaign Strategist you will be responsible for designing and executing innovative marketing campaigns that drive engagement and lead generation. With a focus on personalization and omni-channel execution you will leverage your expertise in tools like Adobe Marketo and Unica to optimize campaign performance. Collaborating with cross-functional teams you will ensure seamless integration of marketing strategies across various platforms enhancing the companys brand presenc

Responsibilities

Assist brand teams with segmentation positioning and competitive differentiation tailored for Gx (i.e. HCP INN etc.) in competitive retail or pharmacy led markets.

Provides guidance to country teams on initiatives to optimize investment & effort across maturity stages (i.e. pathways to disinvest in declining brands & strategically re-invest)

As the key strategist develop a deep understanding of client brand markets target audience competitors among others. Basis understanding of clients larger goal help build a overall marketing strategy

Should work with counterparts on channel strategy content strategy media planning media buying (advisory) traditional channel liaisoning all the while managing marketing budgets

To work on personalization and targeting strategies in line with overall journeys to ensure optimized results

The role entails also identifying areas of improvement for the client and should consult the client and be able to integrate new technology/systems/channels

As a strategist leading and mentoring teams of content MarTech specialists analysts among other and ensuring overall smooth execution of the strategy

As the key client liaison should be able to conduct meetings with senior client leadership enable them with decisioning and ensuring continued growth of business

Leading key efforts of branding new product enablement creative conceptualization and marketing automation

Certifications Required

Adobe Certified Expert - Marketo Engage Oracle Eloqua Marketing Cloud Service 2023 Certified Implementation Specialist