Product Manager, Lead Flow Systems at Insperity

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.

Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.

We have received recognition numerous times as a top place to work, most recently ranking on Glassdoor’s “Best Places to Work in the U.S. 2024” list, and U.S. News & World Report’s “Best Companies to Work for 2024” list. In addition, we have been recognized for having one of the country’s Top 50 Midsize Early Talent Programs by RippleMatch’s 2024 Campus Forward Awards. There is no better time to be a part of Insperity, and our best work is yet to come. Learn more at Insperity.com.

Why Insperity?

Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.

Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.

Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

This position is responsible for designing, implementing, and optimizing systems (CRM, MAP) that manages the flow of leads within the marketing ecosystem.  Defines product line strategy, business plans, identifies business opportunities, and creates functional specifications. Provides the guiding vision for the product and acts as a business leader of the product. Responsible for the definition and management of product releases and ensuring project teams meet the defined schedules.

Responsibilities

• Documents business and technical requirements for lead flow systems to ensue efficient and seamless movement of leads through the marketing funnel.

• Identifies and integrates marketing automation tools and CRM systems to enhance lead tracking, nurturing, and conversion processes.

• Analyzes and optimizes lead management processes to improve overall efficiency.

• Manages statement of work and coordinating project delivery with stakeholders from other departments.

• Prepares requirements and specification for product backlog and coordinating development work with relevant cross-functional technical stakeholders and contributors.

• Collaborates with cross-functional development and stakeholder teams (priorities, maintaining process, monitoring of progress).

• Reviews business requirements on a regular basis with stakeholders.

• Manages feature deliveries through ensuring new requirements are communicated to relevant stakeholders.

• Facilitates change management activities by performing impact analysis of changes and supporting launch activities, including documentation and training.

• Prepares operational readiness tasks, including preparing training and user-facing documentation, rollout plans, and  performing product demos to stakeholders.

• Works closely with developers and end users to ensure technical compatibility and business process uniformity of current and future state systems.

• Collaborates with cross functional teams to align lead flow systems with overall business goals and objectives.

• Ensures that systems are set up to allow marketing teams to utilize data analytics to track key performance indicators (KPIs) related to lead generation, conversion rates, and customer acquisition costs.

• Ensures a positive user experience by refining user interfaces and workflows within lead flow systems.

• Provides training and support on the effective use of lead flow systems.

• Ensures that lead flow systems comply with data protection regulations and implements measures to safeguard sensitive information.

• Generates and communicates regular reports to stakeholders offering insights into the performance of lead flow systems and suggests improvements.

• Stays informed about industry trends, technological advancements, and changes in consumer behavior to adapt lead flow systems accordingly.

• Maintains comprehensive documentation of lead flow systems, processes, and configurations to facilitate knowledge sharing and future enhancements.

• Assists in the accomplishment of Insperity Company goals.

• Helps other employees to accomplish Insperity Company goals.

• Performs other duties as may be assigned by department supervisor.

• Participates in the Disaster Recovery plan as required.

Qualifications

• Bachelor's Degree in Marketing, Business, MIS, Computer Science, a related discipline, or equivalent work experience is required.

• Three to five years product management experience is required.  A minimum of three years of demonstrated project management ability. 

• Advanced experience with Salesforce configurations.

• Background in CRM process design and implementation.

• Proficiency in Marketing Automation Platforms such as HubSpot, Marketo, or Oracle Eloqua.

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.