Marketing Cloud Campaign Lead chez Visiting Nurse Service of New York d/b/a VNS Health
Visiting Nurse Service of New York d/b/a VNS Health · New York, United States Of America · Onsite
- Professional
- Bureau à New York
Overview:Develops, implements, and manages Salesforce Marketing Cloud campaigns to help achieve business goals, regulatory compliance, and to support individual business unit needs. Contributes to overall success of the Marketing team with strategic thinking, content creation, and project management. Maintains strong relationships internally and externally including outside vendors and agency partners. Leads projects independently as needed, and partners with senior leadership and other colleagues when appropriate.Responsibilities:
What We Provide
- Referral bonus opportunities
- Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
- Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life Disability
- Employer-matched retirement saving funds
- Personal and financial wellness programs
- Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care
- Generous tuition reimbursement for qualifying degrees
- Opportunities for professional growth and career advancement
- Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities
What You Will Do
- Manages the development and implementation of Salesforce Marketing Cloud campaigns including determining campaign requirements, writing marketing briefs as appropriate, overseeing copy development and design, reviewing with key stakeholders and legal/compliance, and establishing metrics of success.
- Oversees the ongoing operations of existing Salesforce Marketing Cloud campaigns, ensuring campaigns continue to deploy accurately and proactively identifying opportunities for improvement
- Designs and implements complex Marketing Cloud automation workflows, including event-based triggers, behavioral triggers, dynamic content, and personalized messaging
- Prepares and disseminates regular reporting and analysis surrounding Marketing Cloud campaigns
- Utilizes data analysis and insights to identify opportunities to improve processes and and audience engagement
- Partners effectively with agile, cross-functional teams to drive successful campaigns on an ongoing basis. This includes IT, data architecture, health plan member communications, and compliance.
- Manages day-to-day relationships with external vendors, including development partners, freelancers, and creative agencies as neede.
- Supports the design, implementation, and maintenance of communication preference centers across business units
- Manages best practices for SMS and email deliverability, including IP reputation monitoring, email authentication, and bounce management.
- Ensures compliance with all SMS and email consent and subscription policies as set forth by VNS Health legal and Compliance guidelines
- Performs all duties within CMS/DOH guidelines, following rules and regulations and stays current on all new marketing policies.
- Maintains up-to-date understanding of health care industry trends, best practices, and new advances in marketing automation, in order to proactively identify opportunities for innovation and improvement.
- Participates in special projects and performs other duties as assigned.
Licenses and Certifications:
- Marketing Cloud Administrator or other related certifications preferred
- Sales Marketing Cloud credentials from Trailhead preferred
Education:
- Bachelor's Degree preferably in Marketing, Communications, or Business required
- Master's Degree Marketing/Advertising preferred
Work Experience:
- Minimum 5 years of hands-on Marketing Cloud experience, including Journey Builder, Email Studio, Contact Builder, Interaction Studio, Automation Studio, and Salesforce Data Extensions required
- Experience designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud required
- Experience with Ampscript, SQL queries and other technical skills related to Marketing Cloud required
- Experience with building and configuring email templates and landing pages required
- Strong knowledge of marketing automation and CRM concepts required
- Strong knowledge of data analytics related to marketing metrics and health care ROI required
- Experience with other Salesforce products (Health Cloud, Experience Cloud, Lightning CRM) preferred
- Ability to work independently on multiple projects in a matrixed environment preferred
- Intermediate to advanced capabilities using PowerPoint, Excel and Adobe Acrobat preferred
- Experience with Medicare and/or Medicaid health plans or other payers, including marketing and communications for members, patients, and health care professionals preferred
