Digital Media Specialist (Social Media) at JEA (Jacksonville Electric Authority)
JEA (Jacksonville Electric Authority) · Jacksonville, United States Of America · Onsite
- Professional
- Office in Jacksonville
- Develop and design new ways to leverage social media to achieve JEA' s objectives and goals.
- Work with the Multimedia Production Manager, Director of Marketing and Communications, and outside agencies in a liaison role to develop JEAs social media strategy.
- Manage social media campaigns and day-to-day activities on identified social media sites promoting JEA, with specific focus on content related to J.D. Power survey key indicators.
- Create engaging digital-focused interactive content optimized for JEA' s intended customers, audiences and platforms.
- Customize JEA' s social media pages (Facebook, Twitter, LinkedIn, YouTube, Nextdoor, etc.) and develop original content and branded elements.
- Develop custom and unique responses to a variety of customer matters and inquiries received through social media and email maintaining an appropriate and conversational tone.
- Educate customers on basic to complex JEA products and options (such as billing and payment options).
- Serve as consultant and subject matter expert to internal clients on social media opportunities.
- Develop strategies to engage JEA employees to be online brand advocates through social media.
- Monitor and respond to customer content on online review sites.
- Monitor social media sites for JEA-related and utility-related topics and provide regular insights to Senior Leadership Team about issues, opportunities and threats.
- Create and interpret social media analytics using platform insight pages, Google Analytics, and other tools.
- Benchmark and remain abreast of current social media trends and tools to effectively grow JEA' s online community and recommend tools that that will help us do that.
- As needed, adapt digital content for other JEA communication channels, ensuring consistency of voice and message across digital and non-digital properties.
- As needed, support online customer issue resolution and provide updates via social media and email.
- Develop and exceed customers' expectations in a customer centric environment through our digital channels.
- Become an advocate for the company in the social media space.
- Mentor, train and coach customer experience staff and digital media associates.
- Assist with ad-hoc projects.
- Other duties and responsibilities as assigned.
PHYSICAL REQUIREMENTS:
Sitting | Up to 8 hours per day | Lifting | Up to 2 hours per day |
Walking | Up to 5 hours per day | Up to 50 max. pounds ** | |
Standing | Up to 3 hours per day | Pushing | Will not generally apply |
Bending | Up to 3 hours per day | Up to 50 max. pounds** | |
Squatting | Up to 2 hours per day | Pulling | Will not generally apply |
Stooping | Up to 2 hours per day | Up to 50 max. pounds** | |
Reaching | Up to 2 hours per day | Climbing | Up to 1 hour per day |
Balancing | Up to 1 hour per day | Stairs | Up to 1 hour per day |
Twisting | Up to 1 hour per day | Ladder | Will not generally apply |
Crawling | Will not generally apply | Step-stool | Will not generally apply |
Kneeling | Will not generally apply | Excessive heat | Will not generally apply |
Typing | Up to 5 hours per day | Excessive cold | Will not generally apply |
Data Entry | Up to 5 hours per day | Dust | Will not generally apply |
Humidity | Will not generally apply | ||
Loud Noise | Will not generally apply | ||
Hands in Water | Will not generally apply |
Unusual hearing or vision demands: | N/A |
Other physical demands or notes: | **JEA employees should not attempt to lift, pull or push a load in excess of 50lbs. without assistance. Care should always be taken when lifting, pushing or pulling in an awkward position. |
