AVP - CAFE OPERATIONS at Hard Rock Cafe

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category.

HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

Area Vice President - Cafe Operations 

Development – Strategy and execution for Hard Rock’s global café asset management

• New site selection & lease negotiations
• Location lease renewals & relocations
• Territory – liaise with Franchise division to identify the approach  to maximize our returns   
• Hotel & Casino – liaise with Hotel & Casino division to review cafe viability and operations modeling.
• Liaise with design and development for the appropriate design layout, kitchen design, and viable build

      R&D / Purchasing – Development of all areas for brand alignment and quality execution

• Menu
• Strategic positioning for the global cafe business
• Procurement
• Marketing initiative activation through program execution at the cafe

      Revenues/Efficiencies – Micro and macro business analysis

• New product opportunities
• Opportunities for cost reductions
• Technology pace/use considering financial investment vs guest value perception
• Review of all systems within the cafe 

Responsibilities

• Liaise and partner with all corporate areas to maximize Hard Rock Cafe portfolio and increase top-line sales and maximize revenues.
• Development / Corp vs Franchise
• Prioritize future development opportunities setting clear goals and objectives for the cafe health
• Research & identify suitable locations within target markets for possible company-owned vs franchise
• Review all café performances against the market to evaluate relocation, management approach and/or lease renegotiations
• Co-ordinate development of cafe brand standards with design and development
• R&D/Purchasing
• Orchestrate the development of new menu items and determine the success of execution at the café level globally, within café and franchise.
• Provide leadership and input to innovative beverage offerings, promotions & maximize relationships within the industry to ensure the guest are provided with a premium beverage offering.
• Lead all efforts in procurement of consumable products, partnering with all outside vendors to ensure quality product and best cost.
• Identify new revenue generating opportunities with partners, licensing and cutting edge business extension that fall within our brand filter as articulated in our brand assessment report (TBD)
• Identify opportunities for higher revenues and cost reductions for cafes a) entire portfolio, b) by cafe, c) by regions internationally without impacting the guests' experience and/or expectations negatively.
•  Perform all other related and compatible duties as assigned

Experience:

• 10-15 years of experience in the hospitality industry (retail, food & beverage and service).
• Multi-unit Restaurant operating capabilities/knowledge.
• High level of business acumen.
• Franchise and/or Brand Development ability.
• Background an environment that utilizes corporate and franchise relationship influencing.
• Contribute to increased revenues of products or services through solid business practices and will have distinguished his/her company through exceptional guest service.
• Business acumen to see creative opportunities within the brand across all of our profit centers – franchising, company café, and hotel/gaming.
• Has prior successful management experience.
• Ability to inspire, motivate, and develop managers at all levels.
• Possesses a take-charge ability tempered with diplomacy.
• Will be a strong decision maker who can spot and generate well-formed ideas.
• Possesses superior communications and interpersonal skills.
• Demands of himself/herself and of other the highest professional standards and personal and professional integrity.

Hard Rock International is an equal opportunity employer. We live our motto LOVE ALL – SERVE ALL, and strive to foster an inclusive workplace culture for every team member.  Hard Rock welcomes and encourages applications from people with disabilities. Consistent with the Americans with Disabilities Act (ADA), it is the policy of Hard Rock to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact a member of our Human Resources team.

Disclaimer

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).