Marketing Brand Manager at None

Key Activities/Responsibilities:

BRAND MANAGEMENT

• STRATEGIC PLANNING: Development of annual brand plan(s) with Marketing Director and product management input that
  establishes priorities, campaigns, timelines and budgets for annual execution in support of the AOP targets. Monitor, track and report
  KPI’s of on a monthly basis and keep the timeline on schedule and projects on budget. Adapt this plan as needed to reflect changing
  priorities.
• TRADE SHOWS: Analyze and recommend most impactful shows for brand(s). Work with product management on trade show
  product and message decisions. Provide recommendations on use of Tradeshows versus other marketing strategies.
• ADVERTISING/LITERATURE DEVELOPMENT: Work with in-house staff and/or outside advertising agencies to develop new
  creative collateral for brand(s). Develop and maintain of photo library for brand(s).
• VIDEOS: Oversee development of company sales videos including script writing and production.
• MEDIA: Develop balance of digital and traditional advertising to support key brands. Understand trade publications and
  recommend annual advertising schedule. Work with agency consultant on media placement recommendations. Utilize digital media
  where applicable.
• PUBLIC RELATIONS: Supervise press release writing and distribution for your brands. Identify agency resource(s) with strong
  writing abilities and understanding of our business. Develop feature stories for the trade press, supplying outside editors/ resources
  with application stories and other appropriate material. Develop and maintain a company press kit and media mailing lists.
• SOCIAL MEDIA: Manage brands social media presence organically and through Elevate platform. Develop social media plans
  based on research and ‘listening” to take advantage of appropriate social media outlet.

ADMINISTRATION:

• Provide input to and participate in annual budgeting process for each brand supported. Authorize and process purchase
  requisitions and invoices for services purchased for each brand supported.
• Provide ad hoc support for other product line marketing initiatives, which may include: Website Strategy, Social Media / Elevate /
  Leverage Employee Network, Service / Training Promotion, Video, PR & Media Outreach and Key Event participation.
• Work with ESG marketing and product management team to develop and deliver contactless sales training and collateral
  materials for identified brands.
• Performs other duties, assignments, and special projects as assigned