Digital Media Account Executive at Nexstar

The Digital Media Sales Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.

• Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
• Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
• Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
• Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
• Establish, maintain and grow relationships with advertisers and agencies 
• Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
• Consistently communicate with clients on all business activity
• Complete knowledge of the market and competitive landscape
• Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
• Meet and exceed performance management targets for account activity and revenue generation
• Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
• Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget

Requirements & Skills:

• BA or BS in Business, Marketing or Advertising preferred     
• 5+ years of digital media sales and marketing experience preferred
• Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
• Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to sell through a consultative sales experience
• Ability to sell a vast array of products
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals and secure revenue goals
• Interest and passion for digital trends and how they relate to the media/ broadcast industry
• Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
• Resourceful, self-motivated and a skillful multI-tasker
• Strategic foresight
• Valid driver’s license with an acceptable driving record