Brand Specialist at Ig

Job Title

Job Description

Brand Specialist

Location: Cannon Street, London
Department: IG Prime Marketing
Reports to: Head of IG Prime Marketing

About Us

IG Group is a global, FTSE 250-listed company operating in 18 countries. Our fintech brands provide online trading and investing platforms.

About IG Prime

IG Prime is a leading institutional trading platform, providing prime brokerage services to professional traders, hedge funds, and institutional clients worldwide. As part of IG Group, we combine cutting-edge technology with deep market expertise to deliver exceptional trading solutions.

The Role

We are looking for a creative yet results-focused Brand Specialist to elevate IG Prime's brand presence and reputation in the institutional trading space. This role combines strategic brand thinking with hands-on execution, perfect for someone who can balance creativity with measurable business impact. You will lead our brand campaigns, events calendar, and organic social media presence while conducting valuable market research.

Key Responsibilities

• Develop and execute brand campaigns that enhance IG Prime's position in the institutional market
• Manage event sponsorships and brand partnerships, ensuring alignment with business objectives
• Curate private events in coordination with our sales team to attract prospects and clients
• Lead consumer and market research initiatives to inform brand strategy and positioning
• Manage organic social media communications across platforms, building thought leadership content
• Collaborate with creative agencies and internal teams to produce high-quality brand assets
• Monitor brand perception and competitive landscape through regular market analysis
• Measure and report on brand campaign effectiveness, linking activities to business outcomes
• Work with sales and product teams to ensure brand consistency across all touchpoints
• Manage relationships with external partners, agencies, and event organisers

What We're Looking For

• 2-3 years of brand marketing experience, ideally in B2B or financial services
• Strong creative thinking combined with analytical skills to measure brand impact
• Experience managing organic social media for professional/B2B audiences
• Event marketing or sponsorship management experience, including organising client events or roundtables
• Market research experience, including survey design and data analysis
• Excellent written and verbal communication skills
• Ability to work with creative agencies and manage external relationships
• Project management skills with ability to handle multiple campaigns simultaneously
• Understanding of brand metrics and how to connect brand activities to business results
• Creative mindset with strong attention to detail
• Collaborative approach and ability to work cross-functionally

What We Offer

• Competitive salary and performance-based bonus
• Comprehensive benefits package including health insurance and pension
• Professional development opportunities within a global financial services leader
• Modern office environment in the heart of London's financial district
• Opportunity to shape and build the IG Prime brand in an exciting, growing market
• Access to industry events and networking opportunities

Apply Now!

Number of openings