Marketing and Communications Specialist (2025-2026) at Pinnacle Charter School

Marketing and Communications Specialist

 
The Marketing and Communications Specialist is responsible for planning, developing, and implementing communication and marketing strategies to support Pinnacle Charter School’s mission, enrollment goals, and community engagement. This position manages internal and external communications, maintains the school’s website and social media platforms, coordinates enrollment marketing campaigns, and ensures consistent and professional messaging to families, staff, and the broader community.

Reporting Relationships:
Reports to: Chief Human Resources Officer

Direct Reports: No direct reports

Application Deadline:

The application deadline for this posting is 11/10/2025

Compensation:

This is a full-time, 12-month position with a salary range of $62,370 - $90,437 annually (depending on experience). A detailed outline of benefits and additional compensation is provided at the end of the job description.

Essential Functions:

• Develop and manage content for Pinnacle’s website, ensuring timely updates, accuracy, and alignment with school priorities.
• Create, schedule, and monitor social media postings across all school platforms to promote programs, events, and achievements.
• Coordinate enrollment marketing efforts, including digital advertising (e.g., Google Ads/Clicks) to support recruitment and retention initiatives.
• Draft, edit, and distribute all schoolwide communications to families through Infinite Campus Messenger and other communication platforms.
• Maintain consistency of brand and messaging across all communication channels.
• Collaborate with administrators and department leaders to gather and share accurate information with families and the community.
• Design and produce marketing materials as needed for school events, programs, and initiatives.
• Track and analyze communication and marketing performance metrics to inform decision-making and improve strategies.
• Draft press releases and coordinate with media outlets to highlight Pinnacle’s programs, achievements, and events.
• Assist leadership in preparing and distributing timely communications during emergencies, closures, or other critical events.
• Partner with schools to update ReachWell content so families receive accurate, timely information.
• Support communication and promotion of major school events (e.g., enrollment fairs, performances, graduations, community events).
• Capture and curate photos and videos of school activities and events for use across platforms.
• Develop and distribute newsletters or other regular updates for families, staff, and stakeholders.
• Build and maintain positive relationships with community partners, alumni, and external organizations to enhance Pinnacle’s visibility and reputation.
• Provide recommendations to leadership on best practices in school marketing and family communications.
• Perform other duties as assigned.

Education, License(s) and Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field required. Four (4) years of additional similar and relevant experience may be substituted for this requirement.
• Minimum of three (3) years of experience in marketing, communications, or a related role; experience in education or nonprofit setting preferred.
• Bilingual (English/Spanish) preferred; ability to translate and adapt written/visual content and support family and community outreach in both languages.

General Abilities, Knowledge, Qualifications, and Skills:

• Demonstrated proficiency in:
  • Social media management and digital marketing strategies.
  • Website management, including routine updates, content accuracy, and usability (WordPress or similar CMS experience strongly preferred).
  • Basic graphic design for digital and print communications (e.g., Canva, Adobe Creative Suite, or similar tools).
• Strong writing, editing, and proofreading skills with keen attention to detail.
• Familiarity with Infinite Campus or other student information systems preferred.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong interpersonal skills and ability to collaborate effectively with diverse stakeholders.
• Excellent written and verbal communication skills.
• Knowledge of digital marketing tools and analytics.
• Strong organizational and time-management abilities.
• Ability to work independently and exercise sound judgment.
• Commitment to maintaining confidentiality and professionalism.
• Creative problem-solving and ability to adapt to changing priorities.

Working Conditions:

Exposure/Noise Level: Occasional exposure to airborne particles, fumes, and outdoor weather conditions.  Normal school/office environment with moderate noise level.

Mental Functions: Analyze, collaboration, communicate, compare, compilation of data, compute, coordinate, copy, direct, evaluate, instruct, interpersonal skills, present, report, synthesize.

Physical Activities: Office environment including computer interface. Bend, reach, sit, stand, stoop, talk, walk, and heavy person-to-person interaction with students, parents, peers, and community members.

Weight and Force Demands: Moderate physical activity (lifting, pulling, and pushing up to 25 pounds).

Other: May be required to work outside of normal working hours and travel for work-related functions.

Note: This is an in-person, on campus position.

Why work for Pinnacle?

As a member of the Pinnacle PACK, you will have the opportunity to be influential every day and make an impact in the lives of our students and our larger community!  Our team and school community are diverse, and we embrace that diversity as an encouraging, friendly, open, and supportive team and school. We invest in our team members by providing a balanced, growth-oriented, and supportive work environment while helping you achieve your career goals within and beyond Pinnacle. Additionally, we offer a robust, comprehensive benefits package that includes:

• Medical, dental, vision, basic life insurance and AD&D plans (100% employer paid for the employee)!
• Participation in the Colorado Public Schools Retirement System PERA (click HERE to learn more)!
• PERA 401K, 403B, and Roth IRA retirement options!
• Flexible Spending Accounts (FSA) to include Healthcare and Dependent Care!
• Voluntary life insurance for employees and dependents!
• Short and Long Term Disability!
• Colonial add-ons to include accident, critical illness, and hospital plans!
• Employee Assistance Program with up to four free counseling sessions!
• Paid Time Off
  • Vacation
    • 2 weeks for 1st and 2nd years of continuous employment
    • 3 weeks for 3rd and 4th years of continuous employment
    • 4 weeks for 5th and 6th years of continuous employment
    • 5 weeks for 7th year or more of continuous employment
  • PTO Days: 8/year
  • Holiday Days: 30/year (Based on 2025-2026 school calendar)

If you want to be part of a caring, supportive community and make a difference as part of the Pinnacle PACK, apply now!

About Pinnacle:

Pinnacle Charter School has served the community for more than 20 years. Authorized by the Colorado Charter School Institute, the Pinnacle is a Title I K-12 school supporting more than 2,000 students in achieving excellence in all aspects of their lives. The K-8 building is located at 1001 West 84th Avenue, Federal Heights, CO. The high school is located at 8412 Huron Street, Thornton, CO.  For more information visit https://www.pinnaclecharterschool.org/.

Applicants must be authorized to work for ANY employer in the U.S. Pinnacle Charter School is unable to sponsor or take over sponsorship of employment visas.

We are an equal opportunity employer committed to a drug free work environment. We participate in E-Verify as part of our onboarding process.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.