Strategic Marketing Manager at IMMI

The Strategic Marketing Manager is the marketing champion for assigned IMMI market segments. This role drives messaging, campaign creation, and go-to-market strategies that convert customer insights into revenue growth. Working shoulder-to-shoulder with Sales leadership, you will own segment objectives, craft compelling value propositions, and deliver integrated campaigns that accelerate pipeline and strengthen brand authority. Digital tactics are a supporting lever to a broader range of B2B marketing functions and capabilities. 

IMMI® is the trusted, global leader of safety solutions, helping to protect millions of lives every day. For over sixty years, IMMI has led the way in developing, designing, testing and manufacturing innovative safety restraints and systems. IMMI’s safety products are found worldwide on car seats, heavy trucks, school buses, recreational/off road, military, fire/EMS, motor coach, and construction vehicles. Privately owned, headquartered in Westfield, Indiana and operating eight additional global facilities, IMMI is also home to IMMI VIP steering wheels and CAPE®, the world’s leading state-of-the-art testing facility.

LOCATION: Onsite- Westfield, IN 

RESPONSIBLITIES: 

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of B2B marketing experience with demonstrated success in strategic planning, campaign development, and sales collaboration; industrial/vehicle sector preferred.
• Proven ability to create segment-specific messaging and campaigns that move the needle on specification wins or revenue.
• Experience managing cross-functional project teams and external agencies/vendors.
• Working knowledge of Salesforce CRM for pipeline tracking and campaign attribution.
• Comfortable with campaign ownership and ROI reporting to senior leadership.
• Excellent presentation skills; able to distill complex technical data into customer-friendly narratives.
• Willingness to travel 15–25% (trade shows, customer sites, plant tours).

Preferred Qualifications

• Experience in Fire/EMS apparatus, Class 8 trucking, or safety-critical industries.
• Familiarity with trade show strategy and booth ROI measurement.
• Basic proficiency in Google Analytics or LinkedIn Campaign Manager (deep expertise not required).

BENEFITS:

• Team Member Ownership/ESOP
• Healthcare, vision, dental options
• Company paid Short and Long Term Disability
• Ten (10) paid holidays
• Up to four (4) IMMI Serves volunteer days per year.
• Onsite Health and Wellness Center
• Onsite Gym
• Generous Paid Time Off
• Bonus Opportunities
• 401k
• Tuition Assistance