Senior Marketing Manager -Performance & Growth at Lytegen

📍 Location: Mohali / Chandigarh, India
🕖 Shift: U.S. Hours (7:00 PM – 4:00 AM IST)
💼 Type: Full-Time, On-site

About the Role

We’re looking for a senior, performance-focused Marketing Manager (Meta Expert) to lead and scale all paid marketing initiatives for our U.S.-based solar brand portfolio.

As the marketing leader, you’ll own strategy, execution, and optimization across all paid channels — with a primary focus on Meta Ads (Facebook & Instagram). You’ll manage a high-performing team of media buyers, designers, content creators, and reputation managers to deliver measurable growth and consistent lead generation results.

This role is ideal for someone who’s data-driven, creative, and hands-on — a marketer who doesn’t just delegate but dives deep into performance and strategy.

Requirements

Key Responsibilities

• Lead and manage the entire paid marketing strategy across Meta (Facebook & Instagram).
• Supervise and mentor a cross-functional marketing team of 5+ (media buyers, designers, content, and community).
• Develop, execute, and scale lead generation campaigns targeting U.S. solar markets.
• Design and optimize ad funnels, creatives, targeting strategies, and landing pages for maximum ROI.
• Oversee daily ad spend, CPL, CTR, ROAS, and conversion tracking across multiple campaigns.
• Collaborate closely with sales and leadership teams to align marketing objectives with business KPIs.
• Build, maintain, and present performance dashboards and reports for executive review.
• Drive continuous creative testing — new hooks, ad angles, offers, and messaging strategies.
• Guide and train media buyers to improve efficiency, scalability, and performance consistency.
• Work hand-in-hand with content and design teams to ensure data-backed creative execution.

Skills & Qualifications

• 10+ years of proven experience in digital marketing with a strong focus on Meta Ads (Facebook & Instagram).
• Demonstrated success managing $50K–$200K+ monthly ad budgets.
• Deep expertise in Meta Ads Manager, Pixel implementation, UTM tracking, Custom/Lookalike Audiences, and Conversion API.
• Strong background in performance marketing and lead generation for U.S. markets.
• Proficient in data analysis, campaign reporting, and funnel optimization.
• Excellent leadership, communication, and strategic planning skills.
• Experience managing and mentoring high-performing marketing teams.
• Bonus: Experience in the solar, energy, or home improvement lead-generation sectors.

Key Performance Indicators (KPIs)

• Achieving or exceeding CPL targets across campaigns.
• Weekly improvements in ad performance metrics (CTR, ROAS, conversion rate).
• Maintaining lead-to-sale quality ratios within company goals.
• Timely and accurate campaign reporting and data analysis.

Ideal Candidate

• You’re both a strategist and an executor — capable of managing a team while optimizing campaigns yourself.
• You’re data-obsessed and constantly look for ways to improve performance through testing and analysis.
• You understand that creative direction and analytics go hand-in-hand for success.
• You’re proactive, accountable, and thrive in a fast-paced, performance-driven environment.

Why Join Us

• Lead marketing for a fast-growing U.S. solar brand with large-scale ad operations.
• Strategic ownership — your work directly impacts company revenue and growth.
• Collaborate with a creative, analytical, and ambitious team focused on results.
• Competitive compensation package and opportunities for long-term growth.
• Exposure to cutting-edge ad strategies, automation tools, and high-value campaigns in the U.S. market.