Chief Commercial Officer at Oxford

At Johnny Was, our mission is to inspire free-spirited optimism through beauty, authenticity, comfort and artistic expression. California Dreaming – the ultimate destination for those who love California and the relaxed modern bohemian lifestyle it embodies.

Position Overview:

Key Responsibilities

• Lead Retail: Drive store performance, elevate customer experience, and optimize retail operations to maximize sales and profitability.
• Oversee Wholesale: Strengthen partnerships with wholesale accounts, expand distribution strategically, and ensure brand consistency across partners.
• Direct Merchandising: Align product architecture, pricing, and assortments with channel strategies, ensuring a cohesive commercial approach.
• Partner cross-functionally with Design, Marketing, and Operations to ensure customer insights, market trends, and brand positioning are reflected in go-to-market execution.
• Establish and track KPIs across all commercial areas, with a focus on growth, profitability, and brand elevation.
• Champion customer-centricity, ensuring the brand delivers a differentiated, compelling experience across every touchpoint.

Justification for Structure

1. Holistic Commercial Alignment
By bringing Retail, Wholesale, and Merchandising together under the CCO, Johnny Was gains a single point of accountability for revenue. This ensures that product decisions (merchandising) are directly connected to customer-facing channels (retail and wholesale), creating a seamless flow from product creation to customer purchase.

2. Stronger Customer Connection
With direct oversight of all selling channels, the CCO can ensure that our product assortment and brand storytelling are fully aligned with customer expectations. This structure enables rapid adjustments based on feedback from retail stores and wholesale partners.

3. Clear Accountability & Focus
This role consolidates ownership of top-line performance under one leader, reducing silos and ensuring faster decision-making. Streamline communication and execution, driving efficiency and sharper focus on growth opportunities.

4. Strategic Fit for Transformation
As Johnny Was focuses on re-engagement, brand re-energization, and profitability restoration, having a CCO over Retail, Wholesale, and Merchandising ensures commercial excellence is at the center of the turnaround. It allows the CEO to focus on strategy, brand, and operations while empowering the CCO to own and deliver revenue results.

5. Strengths
Deep experience in retail, customer connection, and merchandising suited for this structure. Ability to balance operational execution with brand vision ensures that Johnny Was stays true to its DNA while adapting to today’s market.

What happens next? 
If you are interested in this opportunity, please apply! You will receive an email confirming we received your application. We will review your application as soon as possible. You can update your resume or information at any time by accessing your candidate profile.

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at 1-888-725-1899.

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