Homeoffice Director of Sales - Education at Potter Global Technologies

Director of Sales - Education

Now Hiring: Director of Sales – K-12 Education Market

Lead. Grow. Make an Impact.

Are you a results-driven sales leader with the vision to penetrate markets, develop people, and the grit to drive results? Due to growth and restructuring of our sales organization, we are seeking a nationwide Director of Sales focused on maintaining and growing our strong K-12 client base. This role is not tied to territory – the right candidate may live anywhere within the U.S.  

As a key member of our leadership team, you will:

• Develop and execute a strategic sales plan to expand Valcom’s reach across the K-12 education market
• Lead, inspire, and develop your regional sales team
• Identify untapped markets and develop winning go-to-market strategies
• Build lasting customer relationships that deliver long-term value
• Own sales funnel management, ensuring pipeline accuracy, forecasting, and measurable growth
• Align with cross-functional teams to refine product positioning and customer experience
• Analyze data, track KPIs, and report to senior leadership
• Be the face of the company at client meetings, industry events, and conferences
• Recruit, develop, and coach top-tier sales talent

Why Join Us?

Valcom isn't just a company — it's a hub of innovation, redefining communication in a rapidly evolving world. As a global leader in voice paging, intercom, and emergency notification systems, we're shaping the future of how people connect and save lives around the world. With 250 employees, virtually all of Valcom's products are engineered, manufactured, and supported in our 120,000-square-foot facility in Roanoke, Virginia.

Valcom is also proud to be a part of Potter Global Industries. Through our partnership with private equity firm KKR, employees have the unique opportunity to participate in an ownership program — a benefit rarely offered in our industry. Being a co-owner means playing a direct role in our success and sharing in the financial rewards.

We’re a company on the move delivering a unique mass communications product and we're growing fast, thinking bigger, and looking for bold sales leaders who thrive in high-impact environments. If you're ready to take ownership, lead with confidence, and help shape the future of our company, we want to hear from you.

Qualifications

What You Bring to the Table

• Demonstrated success managing a team of regional sales managers and driving performance across multiple territories
• Experience selling into the K-12 education market strongly preferred
• Strategic thinking and a bias for action and execution
• Exceptional communication, negotiation, and presentation skills
• Salesforce expertise, including pipeline accuracy and funnel management
• Ability to build deep, lasting customer relationships
• Willingness and ability to travel as needed