Director of People & Culture at GSM Services

Purpose of the Role

At GSM Services, people come first — our coworkers, our customers, and our community. As the Director of People & Culture, you will lead initiatives that strengthen our workplace experience, champion our values, and connect our people strategy to business success. This position is both strategic and hands-on, ensuring every coworker feels valued, supported, safe, and inspired to grow with GSM.

Key Responsibilities

People Leadership

• Lead all People Operations including onboarding, benefits administration, performance management, compensation planning, compliance, safety, and training.
• Oversee the use and evolution of Rippling, GSM’s People Management System, to streamline HR processes, performance reviews, learning, safety documentation, and coworker engagement.
• Partner with leaders to build career development paths, safety awareness initiatives, and meaningful review conversations that align with GSM’s purpose and values.
• Manage benefits, 401(k), compliance, and regulatory reporting with accuracy and care.
• Conduct exit interviews and analyze trends to drive retention, safety improvements, and continuous learning.
• Partner with the Recruiting & Retention team to attract, hire, and onboard top talent with a focus on engagement, growth, and safety culture.

Culture, Safety & Engagement

• Be a visible ambassador of GSM’s culture both internally and within the community.
• Lead and promote initiatives that celebrate coworkers, foster belonging, and reinforce GSM’s commitment to service, wellness, safety, and growth.
• Partner with our Safety Manager to spearhead company safety programs, policies, and compliance in partnership with operational leadership,  — ensuring a proactive, prevention-focused safety culture.
• Champion ongoing coworker education, technical training, leadership development, and compliance learning through structured programs and the Rippling platform.
• Lead companywide engagement, recognition, and safety awareness programs that connect coworkers to GSM’s mission and to each other.
• Partner with leadership to evolve and protect our culture as we grow, ensuring every coworker experience reflects our values of honesty, integrity, safety, and service excellence.

Community Connection

• Represent GSM in community engagement efforts and local partnerships that strengthen our company’s positive impact and employer brand.
• Collaborate with marketing and leadership teams to highlight coworker, safety, and community success stories that reflect GSM’s commitment to caring for people.

Who You Are

• A proven leader with at least 5 years of progressive HR, People Operations, or Safety & Training leadership experience.
• A relationship builder with a heart for service, inclusion, safety, and authentic connection.
• Experienced with HCMS platforms; Rippling experience preferred or a strong aptitude for new systems.
• Highly organized, detail-oriented, and proactive — able to manage multiple priorities with clarity and compassion.
• A face of the People & Culture department within GSM and in the community who listens first and inspires through action.
• Knowledgeable in employment laws, compliance standards, and workplace safety regulations, with the ability to apply them fairly and empathetically.
• Passionate about helping people reach their potential and about making GSM an exceptional, safe, and supportive place to work.

What Success Looks Like

• Every coworker feels heard, supported, safe, and valued.
• Rippling is effectively integrated as a daily tool for performance, safety tracking, communication, and growth.
• GSM’s culture continues to thrive and adapt, connecting people, safety, and purpose.
• The GSM name continues to shine as a great place to work — and a great company to work with — in the community we serve.

GSM Services is ready to hear from you and help you get started with a great career. If you still need a little more information before applying just click on the link below to hear more about our company and also hear from our coworkers:

https://www.youtube.com/playlist?list=PLtb8tsnrZf3_GX2TUcGP10pqrI8qdh0mE