Head of New Business at Kantar

Media help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.

Kantar Media is a wholly owned but operationally independent part of the Kantar Group.

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Job Details

As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.

Our versatility, scale, technology, and expertise enable our 5000 people across Latin America, Europe, the Middle East, Asia Pacific, North America, and Africa to understand audiences and help the world’s leading organisations succeed and grow.

This role sits within the UKI TGI domain, which encompasses the TGI (Target Group Index) syndicated consumer data utilised by the world’s leading media, agency and advertiser clients across the insight, planning to activation cycle; and is home to our Custom Insight and Sports experts, who consultatively support a broad range of clients across the media, sport and consumer insight space. 

Job Title: Head of New Business 

Location: London, Grays inn Road

Full time/Permanent/Hybrid  

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Role Description         

As Head of New Business, TGI, you will lead the strategic development and execution of initiatives to acquire new clients and drive revenue growth across Kantar Media TGI, Insight and Sports solutions. This exciting new senior role is central to expedite growth in our client base, unlocking new commercial opportunities, supporting TGIs position as the trusted insight to activation partner to leading media, brands, agencies, and sports rights owners. 

You’ll have access to market leading syndicated and custom solutions/expertise from which to optimise and build new offers, including: TGI (Target Group Index), SportsScope, Insight experts with specialisms in media, brand and sport and Global Sports Audience Measurement solutions.  If you’re a holistic, impact driven, client-centric revenue driver with a passion for media and advertising insight, this is the role you’re looking for.  

Role Responsibilities:

Strategic Leadership 

• Working closely with the Managing Director, develop and implement a robust new client acquisition strategy aligned with business growth targets. 
• Collaborate with product, marketing, and research teams to shape go-to-market plans and propositions. 

Client Acquisition & Commercial Growth 

• Lead the end-to-end process of identifying, engaging, and converting new clients across category verticals.  
• Drive revenue growth through RFP responses and commercial proposals/pitches that demonstrate the value and impact of our insight, data, and consultancy services. 
• You’ll love being a player/coach, this is a hands-on role 

Team Leadership & Collaboration 

• Manage and mentor a team of business development and commercial execs in a matrixed business, with direct and dotted line reports to begin.  
• Foster a high-performance culture focused on client impact, innovation, and revenue delivery. 
• Maintain collaborative relationships with Director, Insight & sport, Head of TGI Account Management and Head of TGI Client Services.  

Market Intelligence & Positioning 

• Stay ahead of industry trends in consumer behaviour, media measurement, and audience analytics. 
• Represent the company at industry events, panels, and networking forums. 
• Collaborate with marketing to enhance brand visibility and thought leadership. 

Performance & Reporting 

• Own revenue targets and pipeline KPIs for new client acquisition. 
• Provide regular reporting and forecasting to senior leadership. 
• Use CRM and analytics tools to track performance and optimize conversion. 

 Key Skills & Experience 

• Proven track record in senior business development or commercial roles within consumer insights, media research, or data analytics. 
• A solutions architect: comfortable with ambiguity, utilising your toolkit to build collaborative and impactful solutions for prospective clients 
• Deep understanding of evolving client needs across consumer brands, media agencies, and media owners. 
• Literate in Ad/Mar Tech, you are comfortable discussing and consulting on activation of data and insight across client partner ecosystems  
• Adept at fostering strong client relationships and leveraging a network of industry contacts to drive business growth and secure new opportunities. 
• Strong commercial acumen and consultative selling skills. 
• Excellent communication, negotiation, and stakeholder management skills. 
• Experience in leading change agendas is a distinct advantage 

Personal Attributes 

• Entrepreneurial mindset with a passion for growth and innovation. 
• Strategic thinker with a hands-on approach to execution. 
• Collaborative, resilient, and results driven. 
• This is player-coach role, you’ll enjoy getting involved with all elements of the sales cycle from lead to close. 
• Takes personal pride in how you show up 

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration.  We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients.  Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate based on age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by Kantar Media. Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visit www.kantar.com

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Why join Kantar?

We pride ourselves on understanding people, and what makes us think and act the way we do.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.