SEMEA PS Marketing Strategy & Planning Lead at Hp

SEMEA PS Marketing Strategy & Planning Lead

Description -

The Strategy & Planning Lead is a senior-level marketing role responsible for shaping and executing the strategic direction of the SEMEA marketing organization. This role serves as a strategic advisor to leadership, aligning marketing plans with business goals, managing investment planning, and driving cross-functional coordination across Category, WW, GTM, and Country teams.

Key Responsibilities

Strategic Alignment & Business Management

• Own the relationship with WW and GTM & Planning for strategic alignment, budget allocation, and investment tracking.
• Consolidate and articulate the SEMEA Marketing Strategy in close collaboration with Country and BU leads.
• Lead quarterly business reviews, game plans, and market planning sessions.

4P Marketing Leadership

• Support Category leads in the 4P planning process (Product, Price, Place, Promotion).
• Ensure 4P game plans are aligned across category and market leads.
• Translate category priorities into actionable marketing plans and track execution.

Category Relationship Management

• Act as the primary liaison between Marketing and Category teams at regional and WW levels.
• Roll up Game Plan requests and business cases to Category and GTM teams.
• Ensure category-driven processes (e.g., Game Plan, upside investments, media planning) are integrated into marketing execution.

Initiative Leadership

• Lead key marketing initiatives (e.g., Premium) on behalf of the SEMEA Marketing team.
• Represent marketing leadership in strategic forums and decision-making bodies.

Stakeholder Engagement

• Collaborate with Insights, Media, and Comms teams to brief on key market initiatives.
• Ensure the voice of the customer is reflected in all planning and decision-making.

Qualifications

• Proven experience in strategic marketing leadership roles, preferably within a regional or global organization.
• Strong understanding of 4P marketing and category management.
• Proven ability to manage cross-functional relationships and influence senior stakeholders.
• Excellent stakeholder management and cross-functional collaboration skills.
• Fluent in English; additional European languages are a plus.

Preferred Skills

• Experience working with WW and GTM teams.
• Familiarity with investment planning, 4P planning and measurement tracking tools.
• Strong analytical, communication, and presentation skills.
• Ability to lead strategic initiatives and represent Marketing in executive forums.
• ABM marketing experience

Sales & Services Entity

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Spain)

Travel -

Relocation -

No

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"

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