Executive Director Enterprise Analytics at MGM Resorts

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Executive Director will oversee and perform the strategic direction and creation of the data analytics roadmap, analysis & insights, reporting, and development of tools & capabilities across our North American portfolio of assets. A primary responsibility of this role is to evaluate marketing programs and customer segments and make actionable recommendations to increase loyalty and/or conversion. The Executive Director will work closely with business partners and provide strategic guidance to maximize campaign & channel effectiveness, share of wallet, customer retention & loyalty, and revenue opportunities to drive performance. This individual will work closely with key stakeholders at the properties and within the COE.

THE DAY-TO-DAY:

• Deeply analytical thought leader that drives insights, tools and capabilities to better understand various customer segments across multiple lines of business and touchpoints.

• Leads a team that develops dashboards and other reporting for ongoing effectiveness of analysis and testing.

• Translates complex business questions into structured analysis using multiple data sources and communicates key findings and recommendations to non-technical audiences.

• Create the analytics roadmap for the development and monitoring of customer behavior & segmentation and KPIs designed to acquire new customers, retain known customers and maximize their share of wallet and their overall value to the company.

• Partner with Marketing, Loyalty, and Data Science teams to identify best practices and testing opportunities to optimize customer valuation and segmentation, drive demand, and grow revenue. Ensure ongoing margin enhancements through valuation, segmentation, channel performance, and profitability measures.

• Communicate and review actionable findings with business partners and senior leadership in an easily understood manner and  provide recommendations on strategy and areas of improvement.

• Monitor and stay up to date with external industry and competitive trends to adapt and ensure most effective strategy and areas of enhancement.

• Translate business needs to Data and Product teams ensuring to establish business requirements.

• Demonstrate and foster an environment that promotes a high performing team and is focused on our values of leadership, mutual respect, engagement, self-led skills development and can-do attitude.

• Facilitate learning and skills development opportunities across the team.

THE IDEAL CANDIDATE:

• The ideal candidate holds a bachelor’s degree in business management, Marketing, Finance, Applied Mathematics, Industrial Engineering, or a related field, with 4+ years of prior relevant experience in a similar leadership role.

• Experience in hospitality or related industries is preferred. They possess strong leadership skills with the ability to improve team culture and prioritize initiatives effectively.

• The candidate can marshal evidence and assimilate, structure, and analyze both qualitative and quantitative data, while communicating complex results clearly to a wide audience.

• They are critical thinkers who can anticipate situations, identify necessary tools, and foresee potential obstacles by reviewing business performance.

• They have a proven track record in implementing innovative ideas, projects, and business solutions, and demonstrate expertise in data structures, systems, and BI tools for marketing data management.

• Their experience includes customer segmentation, loyalty programs, ROI measurement, self-service dashboards, offer components, yield strategies, and revenue management in a hospitality context.

• They are strong problem-solvers and troubleshooters, focused on removing barriers, creating innovative and complex analytics solutions, and driving continuous improvement.

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally

• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

• Free meals in our employee dining room

• Free parking on and off shift

• Health & Income Protection benefits (for eligible employees)

• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19294

Are you ready to JOIN THE SHOW? Apply today!