Regional Fitness Director at American Family Fitness

Description

Objectives: Lead, manage, train, and develop Fitness Managers & personal training team members according to the company’s Mission, Vision, Service Standards.  Manage the training teams for maximizing training revenue, member retention and departmental growth.

Reports to: President and Director of Operations

Criteria: 

• 5 years of proven Programming & Development for Personal Training
• NASM, AFAA, ACE or ACSM Primary Personal Training Certification and CPR/AED certification
• Excellent oral, written, presentation and analytical skills  
• Proficient with Microsoft Windows/Office with intermediate to advanced Excel skillset
• Proficient with digital technology applications

Regional Fitness Director responsibilities include, but are not limited to:
 

• Work with General Managers (GM) and Fitness Managers (FM) to hire, train, and maintain a proactive, efficient, professional, Personal Training (PT) team.

• Create a strategic plan for the PT Dept that identifies key focus initiatives for ongoing program success.
• Develop PT program that maximizes member engagement and personal training penetration rates.
• Assist in the development the PT Program that aligns with the AFF brand including but not limited to:
  • New and current PT programming for individual, group and team training  
  • Manage and track Certifications via NASM Club Connect
  • Recruiting, hiring and departmental onboarding
  • And modification in the compensation for trainers & instructors as needed
  • Feedback, coaching/development, and program review processes
  • Departmental training, workshops, and all continuing education opportunities
  • Maximizing use, communications and engagement by trainers with the AFF Anywhere app
  • Develop and assist in any APP facing programs and benefits for members    
  • Reporting systems, goals and associated analytics
  • Creating and maintaining departmental processes and Standard Operating Procedures (SOP)
  • Other initiatives as deemed reasonable within the AFF personal training & fitness departments

• Proactively work with company-wide peers to support each other for success as an organization including, but not limited to: Group Fitness Dept, Membership, Marketing and related Admin staff.
• Develop a reporting plan with Management to report PT analytics & metrics to the FM’s and GM’s.
• Motivate the team to engage in a positive, enjoyable,non-competitive environment.
• Create, revise, and update any AFF Personal Trainer Manuals

Qualifications