Marketing Manager at IONA UNIVERSITY

Description

Position Summary

Iona University seeks a motivated and detail-oriented Marketing Manager to join its University Marketing & Communications team.

The Marketing Manager supports the university’s mission by developing, executing and tracking integrated marketing and advertising efforts that promote institutional brand awareness, drive enrollment and enhance campus engagement. This position manages day-to-day marketing operations, coordinates with external vendors and internal stakeholders and provides leadership to student interns.

Working under the direction of the Senior Director of Marketing and in close partnership with the university’s Graphic Designer, this role supports the coordination and production of creative projects, ensuring that all materials align with institutional brand standards, messaging, and strategic priorities.

The ideal candidate is organized, detail-oriented, and enthusiastic about both strategy and execution, able to balance multiple projects and deadlines in a fast-paced, collaborative environment.

Responsibilities

Marketing Campaigns, Advertising, and Creative Support

• Coordinate creative assets and production with external vendors for digital, print, video and outdoor advertising.
• Partner with the Graphic Designer to gather project details, copy and visual content for campaign deliverables.
• Maintain a detailed log of creative rotations and placements by media vehicle.
• Monitor and analyze web traffic and campaign performance; report results weekly and recommend optimizations.
• Evaluate new advertising and sponsorship opportunities to expand reach and visibility.
• Assist in the development, scheduling and execution of marketing campaigns to support:
  • Undergraduate recruitment (open houses, campus tours, applications, yield events)
  • Graduate program promotion
  • University-wide branding
  • Internal communications and campus engagement activities
• Support the Graphic Designer by collecting content, coordinating feedback and ensuring deadlines are met.
• Maintain consistency in tone, design, and messaging across all marketing materials.

Financial Administration

• Submit and track invoices.
• Record and reconcile marketing expenses.
• Maintain current budget tracking to aid in monitoring spending and forecast available funds.

Merchandise and Branding

• Research and recommend branded merchandise and promotional items to support recruitment, events and institutional initiatives.
• Coordinate with the Business Services department for pricing, artwork, production and delivery.
• Provide artwork and logo assets to vendors in collaboration with the Graphic Designer.
• Track orders, maintain inventory and ensure all items comply with brand standards and budget guidelines.

Team Leadership and Student Intern Supervision

• Supervise student marketing interns; assign projects, provide feedback and track progress.
• Oversee intern-led initiatives such as:
  • Competitive audits and benchmarking
  • Marketing analytics and website traffic analysis
  • Research to inform messaging, positioning and audience insights
• Coordinate interns’ collaboration with the Graphic Designer and other team members to support creative and administrative projects.

Collaboration and Project Coordination

• Serve as a liaison between University Marketing & Communications and other campus departments.
• Assist in project intake, scheduling and status tracking to ensure smooth creative workflow.
• Support the Graphic Designer in preparing files, organizing project assets and managing production timelines.
• Participate in team meetings, strategic planning sessions and campaign reviews.
• Perform other duties as assigned.

Qualifications

Qualifications

Required Qualifications

• Bachelor’s degree in marketing.
• One to two years of professional experience in a marketing role (including internships or graduate assistantships).
• Strong writing, proofreading, and organizational skills with a keen attention to detail.
• Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Familiarity with digital advertising, social media management, and analytics tools.
• Demonstrated ability to collaborate effectively with creative professionals, including graphic designers, photographers, and videographers.

Preferred Qualifications

• Experience with marketing software tools (e.g., Google Analytics, Meta Ads Manager, CRM or CMS platforms).
• Knowledge of marketing metrics, data analysis, and reporting.
• Familiarity with Adobe Creative Suite file formats and print production processes.
• Experience working with external media, print and promotional vendors.

About Iona University/EEO language

Founded in 1940, Iona University is a master's-granting private, Catholic, coeducational institution of learning in the tradition of the Edmund Rice Christian Brothers. Iona's 45-acre New Rochelle campus and 28-acre Bronxville campus are just 20 miles north of Midtown Manhattan. With a total enrollment of nearly 4,000 students and an alumni base of more than 50,000 around the world, Iona is a diverse community of learners and scholars dedicated to academic excellence and the values of justice, peace and service. Iona is highly accredited, offering undergraduate degrees in liberal arts, science and business administration, as well as Master of Arts, Master of Science and Master of Business Administration degrees and numerous advanced certificate programs. Iona students enjoy small class sizes, engaged professors and a wide array of academic programs across the School of Arts & Science; LaPenta School of Business; NewYork-Presbyterian Iona School of Health Sciences; and Hynes Institute for Entrepreneurship & Innovation. Iona also continues to be recognized in prestigious national rankings. Most recently for 2025, Iona has been named one of the nation’s best colleges by The Princeton Review, The Wall Street Journal, Forbes and others. Additionally, U.S. News & World Report recognized Iona as one of top colleges for social mobility in the country, while Georgetown University's Center on Education and the Workforce (CEW) ranked an Iona degree in the top 5 percent nationally for long-term return on investment. Iona’s LaPenta School of Business, meanwhile, is also accredited by AACSB International, a recognition awarded to just 6 percent of business schools worldwide.

Iona offers a comprehensive benefits package to all full-time employees that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off. For more information on our benefits and working at Iona visit the Human Resources section of our website.

Iona University values and celebrates diversity and is committed to providing a welcoming and inclusive environment for all of our employees and does not tolerate discrimination based on any legally protected characteristic under applicable federal, state, or local laws. As an equal opportunity employer, Iona University encourages applications from qualified candidates who reflect the wider world in which we live.