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Technical Marketing Manager
Ware, MA
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Job Type
Full-time
Description

We’re seeking a Technical Marketing Manager who thrives on collaboration, innovation and technology to lead our marketing strategy and execution from the ground up.  With 100 employees, Quabbin Wire & Cable Co. has the scale to make things happen and the technical expertise to make an impact. 


This is a growth-oriented, mid-level leadership role for a self-starter who’s as comfortable analyzing markets and engaging with engineers as directing digital campaigns. You’ll own the full marketing landscape—developing strategy, driving execution, and shaping the company’s presence in both new and existing markets. 


 Key Responsibilities

  • Lead the development and execution of a comprehensive marketing strategy blending digital and traditional approaches.
  • Investigate and define target markets, identifying growth opportunities and potential new product directions.
  • Collaborate closely with design engineering to translate customer needs and market trends into product development strategies.
  • Build and manage lead generation, nurturing, and engagement systems that support long-term customer relationships.
  • Develop branding, communications, and digital campaigns—including website content, SEO, email programs, and social media engagement.
  • Represent Marketing’s strategic voice in cross-functional leadership discussions and business planning.
  • Mentor and guide a marketing associate while fostering a collaborative, idea-driven environment.

If you're a technically adept professional who is searching for a high-impact role shaping brand presence, customer engagement, and market positioning, we encourage you to apply. 

Requirements

 Qualifications

  • Bachelor’s degree in a technical discipline; MBA is desirable.
  • At least 8 years of experience in technical industrial marketing with demonstrated leadership and strategic impact. 
  • Experience in product launches, CRM systems, and lead management tools.
  • Proven success in developing both digital and traditional marketing initiatives in a technical or manufacturing setting.
  • Demonstrated ability to translate technical concepts into persuasive marketing strategies.
  • Strong analytical, creative, and communication skills combined with a hands-on, self-directed approach.
  • Advanced knowledge of electronic cable or closely aligned products is desirable.
  • Authorized to work in the United States without a current or future employment visa.
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