Veterinary Marketing & Outreach Coordinator at Innovetive Petcare
Innovetive Petcare · Philadelphia, United States Of America · Onsite
- Professional
- Office in Philadelphia
Are you passionate about animals and marketing? Do you thrive in a fast-paced, purpose-driven environment? 2nd Street Animal Hospital is seeking a dynamic, creative, and organized Marketing / Social Media / Referral Liaison to join our growing team in the heart of Philadelphia.
This hybrid role will be key in expanding our hospital’s presence in the Philly area, strengthening referral relationships, and showcasing our standout services—including advanced imaging, avian & exotic care, and the work of our board-certified surgeon, Dr. Andrew Hurcombe.
🐾 About Us:
2nd Street Animal Hospital is a state-of-the-art, AAHA-accredited facility offering progressive veterinary care with an emphasis on surgical excellence, imaging diagnostics, and avian/exotic medicine. Our mission is simple: to provide compassionate, high-quality care to pets and peace of mind to the people who love them.
What You’ll Do:
Marketing & Social Media (External Focus)
- Develop and manage engaging social media content that highlights hospital services, success stories, and community outreach
- Create and implement marketing campaigns to promote services including:
- Advanced surgical procedures led by Dr. Hurcombe, DACVS
- Avian & exotic pet medicine
- Diagnostic imaging (CT, ultrasound, etc.)
- Represent 2nd Street Animal Hospital at local events and veterinary community gatherings
- Build and maintain relationships with local veterinary practices and pet-related businesses
- Manage online reputation and respond to reviews/comments with professionalism and care
Referral Liaison (Veterinary Community Focus)
- Serve as the key point of contact for referring veterinary practices
- Track and follow up on referral cases to ensure seamless communication and excellent service
- Deliver educational materials and referral information to local clinics
- Assist in planning and promoting continuing education (CE) events or info sessions with Dr. Hurcombe and other specialists
Client Services (Internal Focus)
- Provide excellent customer service as part of the CSR team when needed (e.g., phone calls, check-ins/outs)
- Assist in patient scheduling and communication, especially for referred or specialty cases
- Act as a liaison between clients, referring veterinarians, and our medical team
You’re a Great Fit If You:
- Have experience in marketing, social media management, or public relations (veterinary or medical field preferred)
- Love animals and feel comfortable in a clinical/hospital setting
- Are highly organized, self-motivated, and a natural communicator
- Understand the power of storytelling and branding to engage an audience
- Are comfortable speaking with both pet parents and veterinary professionals
- Can work on-site, travel locally for outreach, and occasionally flex to help on the front desk team
🌟 Bonus Points:
- Veterinary experience (tech, CSR, or liaison roles)
- Graphic design, photo/video editing, or content creation skills
- Knowledge of platforms like Canva, Instagram, Facebook, and email marketing tools
- Familiarity with referral software or veterinary practice management systems (e.g., ezyVet)
Benefits
- Competitive compensation
- Health benefits, PTO, and 401(k)
- Pet care discounts
- A collaborative, mission-driven team
- Opportunities for professional growth and CE
