Integrated Campaign Manager at ADDIUM, Inc.

Job Title: Integrated Campaign Manager

Department: Revenue Ops: Marketing

Reports To: VP of Marketing

Location: Remote - Dallas / Fort Worth Metro Area

Salary: $70,000 - $90,000 per year

About Addium 

Addium is a leading ag-tech company uniting science, sensors, and software to deliver end-to-end solutions in agriculture and food safety. Serving 34,000+ global clients with 60M+ daily sensor readings, we turn raw data into actionable insights that conserve resources, improve food safety, and drive measurable impact. Our mission is to make the invisible visible—transforming data into clarity, action, and automation. Trusted by partners like Mondelez, PepsiCo, Ferrero, and Green Thumb Industries, we stand for innovation, reliability, and a bold commitment to the future of agriculture.

Position Summary

Addium is looking for an Integrated Campaign Manager to orchestrate and execute multi-channel marketing campaigns that drive awareness, engagement, pipeline, and revenue. This role blends strategic thinking with hands-on execution to deliver measurable business outcomes. You will collaborate cross-functionally with product management, communications, digital, operations, and sales to bring campaign strategies to life through data-driven targeting, personalization, and optimization. The ideal candidate is detail-oriented, analytical, and passionate about building campaigns that connect marketing investments to tangible revenue impact.

Key Responsibilities

• Campaign Strategy & Planning
  • Translate marketing objectives into integrated campaign plans across digital channels (email, paid media, ABM, webinars, content syndication, events, etc.).
  • Collaborate with product management and sales to define campaign goals, audiences, messaging, and success metrics.
  • Develop campaign briefs outlining strategy, channel mix, and deliverables.
  • Manage the campaign calendar to align initiatives across teams and business priorities.
  • Work to integrate new product introductions into existing campaign frameworks.
  • Own and pace the associated campaign budget across several channels.
• Execution & Orchestration
  • Build and deploy campaigns across Addium's marketing technology platforms.
  • Work across the marketing team to execute campaign deliverables including content, email nurtures, workflows, landing pages, and digital ads aligned to goals.
  • Partner with digital, comms, and creative to ensure consistent messaging and branding.
  • Support event/webinar creation, promotion, and integration within broader campaign motions.
  • Coordinate asset development and ensure on-time delivery of all campaign components.
• Targeting, Segmentation & ABM
  • Develop and maintain audience segments across 1:many, 1:few, and 1:1 ABM motions.
  • Leverage intent data, AI insights, and platform intelligence for targeting and personalization.
  • Collaborate with sales to refine target account lists and build outreach alignment.
  • Optimize audience engagement through continuous testing and refinement.
• Performance Tracking & Optimization
  • Working with marketing operations, define and track campaign KPIs, including MEL/MQL/SQL volume, conversion rates, CPL, pipeline, and ROI.
  • Partner with marketing operations to design A/B tests, monitor analytics, and generate actionable insights.
  • Deliver regular performance reports with recommendations for optimization and scale.
  • Implement process improvements for campaign consistency, speed, and efficiency.
• Cross-Functional Collaboration
  • Work closely with sales and product management to ensure integrated execution.
  • Facilitate campaign readiness by aligning internal stakeholders on goals, timelines, and actions.
  • Support closed-loop reporting with sales to measure pipeline progression and revenue influence.

Key Performance Indicators (KPIs)

• Lead generation and conversion metrics:
• Efficiency Metrics: Cost per lead (CPL), Campaign ROI
• Engagement Metrics: Email CTR, landing page conversion, ad performance
• Pipeline Impact: Pipeline created / influenced, closed-won revenue
• Operational Metrics: Campaign accuracy, on-time delivery, budget pacing, etc.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business (or equivalent experience)
• 4–6 years of experience in B2B marketing, campaign management, or demand generation
• Experience in SaaS or technology marketing
• Hands-on experience with marketing automation and CRM platforms
• Proficiency in campaign analytics, A/B testing, and reporting
• Strong understanding of ABM strategies, funnel stages, and buyer journey mapping
• Demonstrated success executing multi-channel campaigns (email, paid digital, social, events, etc.)
• Excellent project management, collaboration, and communication skills
• Data-driven mindset with ability to interpret insights and drive action

What We Offer

• Competitive salary 
• Comprehensive medical, dental, and vision insurance
• 401(k) retirement plan with a company match (up to 4% after your first year)
• Paid Time Off, Sick Leave, and 11 Paid Holidays 
• Ongoing learning and development opportunities to support your growth
• Clear paths for career advancement as you grow with us
• Company-paid life and disability insurance for peace of mind
• Health savings account and flexible spending account options
• A collaborative, inclusive work environment with regular team-building activities and fun company events

Addium, Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive and diverse workplace where all individuals are respected, valued, and supported. All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, sexual orientation or gender identity, or other protected status.