Omnichannel Strategy Manager at Johnson Outdoors

At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. 

Come help shape the growth of Johnson Outdoors by driving the growth of the omnichannel and e-retail business by creating and executing digital strategies that enhance online visibility, optimize the digital shelf, and increase conversion. Collaborate cross-functionally with internal teams, sales, and account leads to align initiatives and deliver seamless customer experiences for our national e-retailers.

Check out our iconic outdoor brands in Fishing, Watercraft, Camping and Diving! 

Key Responsibilities:

Strategy Execution and Support:

• Strategy creation and implementation: Assists in the rollout of omnichannel strategies, focusing on improving digital shelf visibility and product discoverability across key e-retailers.
• Campaign coordination: Collaborates with internal teams to manage digital marketing budgets and coordinate promotional campaigns with retail partners.
• Sales support: Collaborates with sales and account leads to ensure that digital merchandising initiatives align with retailer-specific strategies and sales objectives.

Omnichannel Digital Strategy Management:

• BU Collaboration: Supports BU sales teams in the execution of digital strategies, ensuring online product listings are optimized and aligned with key account objectives, and brand positioning is the same.
• Promotion execution: Coordinates with omnichannel retail partners to implement promotional activities in the ecommerce space, tracking effectiveness and recommending adjustments based on performance data.
• Digital shelf optimization: Ensures product content (titles, bullet points, images) is accurate, complete, and optimized for search performance on key eRetail platforms, enhancing product discoverability and conversion rates.
• Marketing support: Assists in managing paid media efforts across eRetail channels, including the execution of digital advertising and PPC campaigns to drive traffic and sales.

Performance Improvements:

• Market analysis: Monitors eCommerce trends and shifts within key omnichannel accounts (e.g., shifts in marketing investment channels, changes in consumer behavior) to inform ongoing strategy adjustments.
• Competitive analysis: Conducts analysis of competitive digital shelf presence and promotional strategies, providing insights that help differentiate product offerings and optimize online positioning.
• Performance tracking: Regularly analyzes sales data, conversion rates, and promotional lift across eRetail platforms, using insights to recommend improvements in content, pricing, and promotional tactics.

• Other: Performs other duties as assigned.

Knowledge & Background Requirements:

• Typically requires a bachelor's degree in marketing, business or equivalent

• Typically requires a minimum of 4-6 years of progressive experience managing or supporting omnichannel digital strategies with major national e-retailers (ex: Bass Pro, Cabela's, Best Buy, Lowe's, Home Depot or Walmart).

• Strong project management skills, with the ability to juggle multiple tasks and priorities in a fast-paced environment.

• Proficiency in eCommerce tools and platforms and an understanding of digital shelf best practices.

• Analytical skills to interpret sales data and campaign performance and make recommendations for continuous improvement.

• Effective communication skills to coordinate with sales, account leads, and digital teams, ensuring alignment across all activities.

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
• We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value diversity and team members who are willing to wear multiple hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.

 What you will receive:

• Share in the company’s success - Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
• Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
• Further your career with training opportunities including our tuition assistance program.
• Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, and more.

All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at [email protected] to let us know the nature of your request and your contact information.

About Us:

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures, and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town® canoes and kayaks; Ocean Kayak™; Carlisle® paddles; Minn Kota® fishing motors, batteries, and anchors; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.