Senior Marketing Analyst at SD WHEEL CORP

Description

Job Description

The Senior Marketing Analyst is a senior individual contributor responsible for consolidating multi-channel marketing data into a single source of truth, leading performance analysis, and translating insights into action across SEO, SEM/PPC, and Email/SMS. This role standardizes reporting, improves decision velocity, and partners with channel owners to drive revenue through smarter spend allocation, rapid experimentation, and proactive optimization. 

The analyst will build and maintain centralized dashboards, institute reporting SOPs, and serve as a liaison between leadership and channel teams to prioritize impact, reduce manual reporting, and surface opportunities across the funnel.

Requirements

Job Duties

• Own the centralized marketing performance framework: Aggregate data from core platforms (Google Analytics, Google Ads, Meta, Klaviyo/ESP, GSC, etc.) into standardized, automated dashboards and weekly/monthly executive readouts.
• Create and maintain reporting SOPs and cadences: Define data standards, QA checks, KPI definitions, and delivery timelines to ensure consistent decision-making across teams.
• SEO leadership: Diagnose technical/content/UX issues, guide implementation with Web/SEO teams, and measure impact via daily/weekly tracking; champion schema/structured data, indexing, sitemaps, and GA/GSC insights.
• SEM/PPC strategy & analysis: Work with Digital Advertising leadership to monitor key health metrics for Google/Microsoft Ads; build/iterate testing roadmaps (audience, creative, bidding, landing); create PPS (Performance-Problem-Solution) breakdowns;  and partner with channel owners to hit ROAS/CPA goals.
• Lifecycle (Email/SMS) analytics: Partner with CRM/Email teams to segment audiences, define test plans, evaluate deliverability/engagement, and attribute lifecycle impact (acquisition, activation, retention) within cross-channel reporting.
• Cross-channel attribution & insights: Reconcile platform vs. GA/GSC discrepancies; identify drivers, headwinds, and channel interactions; recommend reallocation of spend and effort to maximize ROI.
• Insight communication: Convert analysis into prioritized, actionable recommendations; present to leadership and stakeholders; track follow-through to measurable outcomes.
• Forecasting & scenario modeling: Build performance forecasts and “what-if” scenarios to inform budget setting, campaign planning, and hiring decisions.
• Experimentation program: Stand up/maintain a structured testing backlog across SEO/SEM/Email/SMS; define hypotheses, success metrics, and post-test readouts; roll out wins as standards.
• Enablement & mentorship: Coach analysts/specialists on measurement best practices, dashboard usage, and KPI literacy; fill in for channel leads as needed to unblock execution.
• Risk & dependency management: Proactively flag integration gaps and partner with Marketing Ops/RevOps/Web to resolve tracking and data quality issues.
  
  

Knowledge, Skills, and Abilities

• Subject-matter expertise in SEO (technical/content/UX), SEM/PPC (search/shopping/performance), and lifecycle analytics for Email/SMS.
• Advanced proficiency with GA (or GA4), GSC, and data visualization (e.g., Looker Studio/Data Studio) for building automated reporting.
• Strong grasp of web technologies impacting SEO (structured data, indexing, sitemaps) and CRO fundamentals affecting channel performance.
• Hands-on skill with audience segmentation, exclusions, and multichannel coordination (paid, owned, onsite).
• Exceptional communication: ability to distill complex trends into crisp recommendations for executives and actionable tasks for channel owners.
• Project ownership, organization, and self-management; able to drive cross-functional initiatives to completion with minimal oversight.

Minimum Requirements

Education

• High School Diploma or GED required; 
• BS/BA preferred (Analytics, Marketing, Business, or related).
  
  

Experience

• 3-5+ years in marketing analytics or channel analytics roles with direct exposure to SEO, SEM/PPC, and Email/SMS programs. (Senior scope built on TLIV/Analyst IV expectations.)
• 3–5+ years hands-on with Google Analytics/GA4 and Google Search Console; experience with Looker Studio or equivalent BI tools.
• Demonstrated proficiency with Google/Microsoft Ads account analysis, KPI tracking, and testing methodologies; experience with lifecycle platforms (e.g., Klaviyo/ESP) preferred.
• Familiarity with structured data/schema, indexing, sitemaps, and basic web technologies; comfort partnering with developers/marketing ops.
  
  

Certifications (Preferred)

• Google Analytics, Google Ads; HubSpot/Klaviyo or ESP/CRM certifications.

Position Type/Expected Hours of Work

This is a full-time position, Monday through Friday.

Expectations

• Location: Onsite with option for Remote/Hybrid.
  
  
• Track work honestly and accurately; follow up and follow through; maintain open, constructive communication with peers and leadership.
  
  
• Own your plan, own your work; stay positive and solutions-oriented.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; with occasional lifting.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

 SD Wheel is an Equal Opportunity Employer and does not make employment decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other characteristics protected by law.