Brand Manager - Ice Cream at Mars

The Brand Manager will be responsible for driving the Ice Cream Business Unit Value Creation Plan as a key business leader within our portfolio of brands. This role blends brand leadership, cross-functional execution, innovation pipeline management, and customer collaboration. You’ll have ownership of P&L levers and will play a critical role in the brand’s continued evolution. The Brand Manager will drive the brand strategy inclusive of forecasting and consumption analytics to achieve specific brand/cell objectives, lead portfolio projects, including delivery of sales, P&L, MAC, and Household Penetration targets. 

What are we looking for? 

• 5+ years Brand Marketing experience across differentiated categories required, CPG industry experiences preferred.  

• Effective Financial Acumen and understanding of P&L management.  

• Acute brand marketing experiences required, including brand building, content/campaign activations, digital marketing, agile marketing tactics, and non-traditional ways to build awareness and engagement among consumers.  

• People leadership experience managing direct reports and/or adjacent teams.  

• Proven analytical skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.  

• Cross-functional leadership experience with proven project management ability  

• Strong communication, influencing, and collaboration skills  

• Ability to juggle multiple projects with discipline, agility, and a growth mindset  

• High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, and creative problem solving.  

• Proficiency in Nielsen and Microsoft Suite (especially Excel and PowerPoint).  

What will be your key responsibilities? 

Brand Strategy & Execution: 

• Develop and execute a comprehensive brand strategy that fuels growth leveraging customer, consumer, factory and brand data. Translate consumer insights into compelling go-to-market plans. 

Marketing Leadership: 

• Lead the creation and execution of annual marketing plans. Collaborate across internal teams (R&D, product, content) to ensure messaging is breakthrough, on-brand, and aligned with campaign objectives. 

• Partner with Inter-Agency Teams (across Media, PR, Consumer Promo and Creative) on brand activities that meet business objectives. 

P&L Management: 

• Full responsibility for managing P&L levers and play a pivotal role in shaping the future trajectory of brands within the portfolio. 

Innovation Pipeline: 

• Own the 3-year innovation roadmap for brand/portfolio, including PPA and Product news. Champion cross-functional development (R&D, Sales, Supply Chain, Finance) from concept to shelf. 

Customer & Sales Partnership: 

• Work hand-in-hand with Customer Marketing and/or Sales to develop customer-specific programs and compelling storytelling that inspire and convert. 

Performance & Analytics: 

• Monitor consumption and business performance; inform forecasting assumptions. Deliver actionable insights through market analysis, segmentation, and post-launch evaluations to optimize effectiveness and ROI. 

Cross-functional Leadership:  

• Lead and inspire cross-functional teams including Consumer Insights, R&D, Sales, Supply Chain, Finance, Shopper Marketing and agency partners to deliver against annual operating plans.  

Trend & Market Sensing:  

• Stay ahead of emerging trends, competitor moves, and market shifts to identify growth opportunities and respond proactively. 

What can you expect from Mars? 

• Work with diverse and talented Associates, all guided by the Five Principles. 

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. 

• Best-in-class learning and development support from day one, including access to our in-house Mars University. 

• An industry competitive salary and benefits package, including company bonus.