Product Marketing Manager at Amplience

• Own the internal and external coordination of product launches - from defining audiences and messaging through to enablement and measurement.
• Build and maintain launch timelines, stakeholder communications, and internal readiness checklists.
• Collaborate with Product and PM&E leadership to prioritise launch scope and milestones.

• Partner with the Copywriter and Product Marketing Analyst to translate product capabilities into clear, differentiated value propositions.
• Ensure messaging and product feature updates and consistency across assets (brochures, decks, web copy, pricing material).
• Work with Copywriting team to ensure all materials align with Amplience's brand voice and narrative framework.

• Develop enablement resources (talk tracks, battlecards, objection handling guides) in partnership with the Copywriter and Analyst.
• Organize and maintain Sales Enablement repositories such as Showpad and Sharepoint. Partner with the Product Marketing Analyst to measure enablement effectiveness through sales confidence, asset usage, and win rate data.
• Project Manage the Sales Enablement program, including planning and delivery of onboarding sessions, live workshops, and continuous learning content. Collaborate with VP of Product Marketing and other spokespeople to deliver training.
• Collaborate with Sales leadership to identify capability gaps and prioritise enablement initiatives.

• Act as the primary liaison between Product, GTM Marketing, and Sales for product marketing initiatives.
• Partner with the Product Marketing Analyst to inform decisions with data, insights, and competitive intelligence.
• Work with GTM Marketing on product updates and product launch content distribution, audience segmentation, and campaign alignment.

• Assess launch performance, adoption rates, and content impact in collaboration with the Analyst.
• Capture feedback from Sales, Product, and customers to improve future launches.
• Contribute to quarterly and annual product marketing planning.

• 4+ years' experience in product marketing, go-to-market management, or commercial enablement, ideally within B2B SaaS, martech, or ecommerce.
• Strong background in project management - able to coordinate multiple stakeholders and deadlines simultaneously.
• Excellent understanding of messaging development, positioning frameworks, and buyer journey mapping.
• Experience creating or managing sales enablement materials and collaborating cross-functionally with Product, Sales, and Creative teams.
• Proficient with tools such as Canva, Gainsight, Monday, Salesforce, Confluence, Jira, Miro, and Microsoft Workspace.
• Strong communication and presentation skills - capable of aligning stakeholders around strategy and outcomes.
• Familiarity with MACH and Composable space, CMS, Personalization or DXP platforms or similar.

• Structured and organised: thrives on planning, coordination, and follow-through.
• Strategic translator: can turn complex technical detail into clear customer value stories.
• Collaborative and empathetic: comfortable influencing across functions and levels.
• Results-driven: focused on adoption, enablement impact, and measurable business value.
• Adaptable: balances long-term planning with agile execution.
• Customer-focused: motivated by understanding how Amplience helps real users succeed.

• Product launches are delivered on time, on message, and with clear internal alignment.
• Sales teams are confident and well-equipped with effective enablement materials.
• Messaging frameworks are consistent across channels and resonate with target audiences.
• Stakeholders view you as the “go-to” for product narrative, readiness, and coordination.
• Feedback loops between Product, Marketing, and Sales are active and improving quarterly.
• Sales teams consistently meet enablement readiness targets, with measurable improvements in confidence and conversion rates.

💼 Core Financial Benefits

🧘‍♂️ Time Off & Leave

🧑‍💻 Flexible Working

🎁 Additional Perks

🤝 Recognition & Referral