Marketing Performance Manager at Convatec

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit http://www.convatecgroup.com

About the Role:

The Marketing Performance Manager is a crucial role within the Global Marketing and Sales Centre of Excellence (GMS CoE), focusing on three core workstreams: Data & Insights, Ad Tech, and Competitor Intelligence.

The role will partner with stakeholders across the whole, you will be comfortable communicating to people across all organizational levels as well as handling changing priorities and timescales. At Convatec, we recognise that to deliver the best products and features for our consumers, customers, and colleagues, we need to work effectively as a healthy, high-performing team. We work collaboratively across a mix of product and centralised teams, together working towards Convatec’s strategy.

Key Responsibilities:

Lead the Development of Marketing Performance Dashboards:

• Lead the development of end-to-end marketing performance dashboards covering all Convatec marketing channels (in Power BI), working closely with the Business Units to define requirements and IT for delivery

• Partner with colleagues in Global Business units establish a regular meeting cadence to Investigate, analyze, and report on key trends in performance and emerging issues, agreeing on action plans and monitoring progress.

• Build analytical capabilities with the marketing community and a culture of data driven decision making and campaigns

• Provide guidance on planning, executing and optimizing personalized digital marketing campaigns.  

• Ensure key enablers are in place to provide meaningful reporting, such as marketing segmentation and external benchmarking

• Use advanced analytics / data science techniques to determine which activities drive marketing return on investment.

Ad Tech

• Be the Convatec expert on Digital Advertising Technology, leading and guiding the Ad Tech strategy of the GMS CoE and Business Units

• Design and implement the optimal GA4 and GTM container structure and work closely with Global business units and local markets to ensure their campaigns are accurately tracked

• Use GA4 and Meta Ads Manager to monitor, analyse, and report on campaign performance, identifying actionable insights to improve targeting, creative, and conversion rates

• Set up and manage tracking pixels, custom events, and conversion goals to ensure accurate measurement of campaign effectiveness

• Stay current with the latest trends and updates in digital advertising platforms, proactively recommending new tactics and technologies to enhance campaign performance

• Ensure all digital advertising activities comply with data privacy regulations (e.g., GDPR).

Competitor Intelligence

• Continuously monitor and benchmark competitor digital advertising strategies, spend, and creative approaches using tools such as Brandwatch and SEMrush,

• Analyse competitor share of voice, messaging, and campaign performance to identify opportunities and threats in the market

• Produce regular competitor intelligence reports for key stakeholders, highlighting actionable insights and recommendations for digital strategy.

• Track emerging trends in competitor activity, including new product launches, digital channels, and customer engagement tactics.

About You:

• Degree in relevant subject

• 5+ years in a digital marketing, performance marketing, or analytical role (ideally within healthcare, medical devices, or regulated industries)

• Track record in creating marketing performance dashboards

• Strong expertise in Power BI & Looker Studio

• Advanced skills in GA4, Meta Ads

• Skilled in using Competitor tools like SEMrush and Brandwatch

• Technical skills, comfortable setting up tracking pixels, custom events and conversion goals for accurate measurement

Working Requirements:

Hybrid work- 1 day per week in the London office.

Ready to join us?

At Convatec, we’re pioneering trusted medical solutions to improve the lives we touch. If you’re ready to make a real impact, apply today and help us bring our Forever Caring promise to life

#LI-SC1
#LI-Hybrid

Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at [email protected].

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

Already a Convatec employee?

If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!