Associate Marketing Manager – GATORADE Social & Sports Culture at PepsiCo

We are hiring a passionate & sport-obsessed Associate Marketing Manager for GATORADE to shape and execute Gatorade’s social strategy with the ambition to make Gatorade the undisputed leader in modern sports culture.

This role will be the intersection of sports & culture: blending creative storytelling, understanding the world of sport, and strategic thinking to bring Gatorade’s brand purpose to life. This position reports directly to the Sr. Marketing Manager of GATORADE Communications.

The Company & Brand:

PepsiCo Canada is a growth engine for the CPG industry in Canada and has been recognized as one of Canada's Top 100 employers for7 consecutive years and a top employer for young people. PepsiCo Canada is home to over 60 of Canada’s favourite brands - from the well-loved Lay’s, Doritos, Gatorade and Tropicana brands, to budding disrupters such as bubly, Pure Leaf, Bare Snacks and Off the Eaten Path – there is so much opportunity to make a difference in the Canadian marketplace. We are consumer obsessed and focused on outpacing our competition by being centered on the consumer, developing exciting local brand campaigns and product innovations you’d be proud to share with friends. And our people are our greatest asset. We love working together, challenging the status quo and are proud to be called Marketer of Year by The Dive Awards.

Gatorade, a brand built at the intersection of science and sport, has fueled athletes for over 60 years by delivering hydration and performance products grounded in research. Gatorade continues to evolve with the needs of modern athletes.

Our mission goes beyond products – we strive to shape sports culture and tell authentic stories that inspire the next generation of athletes.

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

• Build Gatorade’s Brand Equity in Canada by executing a social & culture strategy to build relevance & engagement with the core consumer target
• Activate the brand around key sports & cultural tentpole moments (e.g. key sporting events, championships, athlete milestones) to drive timely & relevant engagement
• Drive execution of league, team, and athlete strategies across our owned & partner social channels (Hockey Canada, Canada Basketball, PWHL, NBA, WNBA, F1)
• Support Integrated Marketing Campaigns with tailored social executions that connect with audiences & amplify existing efforts
• Amplify Gatorade Grassroots marketing efforts in a relevant & social-first way
• Lead cross-functional & agency relationships to ensure delivery of best in class and timely marketing activities
• Tracking & Evaluating fast-moving social KPI’s to Gatorade brand equity & business objectives
• Support the Sr. Marketing Manager with the Full Year Planning cycle – including Brand Equity Revews, Communications Tracking & Program Evaluations
• Wire & collaborate with the US and Global groups as needed to ensure shared learning and strategic alignment

• Minimum of Bachelor’s Degree (Business degree preferred).
• 3+ years of relevant marketing experience
• Proven track record of delivering results through best in class collaboration, consumer mindset, complex problem solving
• Self-starter with a high sense of urgency and entrepreneurial spirit.
• Demonstrates and champions innovative ideas that position the brand for leadership in the marketplace
• Exceptional collaboration and communication skills to partner effectively internally and externally to deliver results
• Business a savvy, opportunity seeking team player even when dealing with obstacles in a fast-paced environment
• Sports background is an asset (understanding of & history of playing competitive sports)

Why work at PepsiCo

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.