Marketing Specialist at Greater Regional Health

Greater Regional Health has a new opportunity for a Marketing Specialist. Our Marketing Specialist will coordinate with other staff members internally and externally while leading events and projects, promote Greater Regional's desired brand/image, direct social media efforts to maximize Greater Regional's impact, and design creative content such as videos, blogs, photography and presentations. The ideal candidate will be a great fit for our energetic and creative team and have the ability to build and maintain effective relationships with all levels of staff and the community.  

Job Summary: Coordinates external and internal marketing responsibilities for Greater Regional Health by demonstrating expertise in various areas such as content development and optimization, graphic design, ideation and production, event planning, etc. Specializes in the graphics creation for print and digital marketing. Creates and manages original social media posts, content marketing, print advertising, videos, testimonials, web content, etc. that aligns with the brand identity of Greater Regional Health.

Major Tasks, Duties, and Responsibilities:  

• Collaborate with the Marketing Communications Director and team to develop marketing strategies for individual departments as well as Greater Regional Health.
• Collaborate with departments to develop Greater Regional’s advertising campaigns including, but not limited to, print and digital advertising, radio, videography, etc.
• Collaborate planning, idea creation, design, production, and distribution of internal and external publications such as postcards, brochures, newsletters, press releases, signs, handouts, posters, merchandise and so forth.
• Manage current content on Greater Regional intranet and internet sites by creating content including videos, graphic slides, web pages, and photography.
• Manage Greater Regional social media profile and presence on Facebook and additional channels as deemed relevant.  Create unique graphics and consistent scheduling of content.
• Create shareable content appropriate for specific networks to spread both GRH's brand and advertising.
• Showcase GRH departments with annual recognition including merchandise, social media, and intranet posts.
• Develop branded merchandise like clothing and PR swag and help coordinate department orders.
• Work closely with Union County Public Health to keep community informed, educated, and up to date on current health conditions.
• Manage digital marketing systems including all external digital signage, waiting room monitors, cafeteria menus and wayfinding signage. Keep content current and aligned with marketing goals.
• Participate at PR events and help coordinate PR projects as needed such as open houses, parades, fairs, coffee talks, ribbon cuttings, etc. Attend community events to promote brand awareness and instill positive public relations with our communities.
• Ensure Greater Regional’s desired brand/image is promoted in a positive manner.
• Work closely with special interest groups, campaign planning, targeted programs, and community events.  Help facilitate education programs for community, i.e., lunch-n-learns, health events, etc.
• Track, measure and analyze all initiatives to report.
• Speak and present both internally and externally to promote Greater Regional. Serve as one of the spokespersons to the local media and as a Public Information Officer in the absence of or collaboration with the Marketing Communications Director.
• Lead the appearance of branded print and electronic materials, such as letterhead, use of logo, etc. Keep GRH branded documents current and fresh. Manage brand guidelines.
• Complete internal marketing requests as submitted through ticketing system such as signage, educational materials, etc.
• Lead the development of educational materials for service lines and departments like brochures, handouts, posters, web pages, etc.
• Help onboard new providers by coordinating provider profiles, headshots, and other photography.

Safety Responsibilities:

• Adhere to Safety Standards and follow all company safety policies, procedures, and guidelines to maintain a safe work environment.
• Proactively Identify Hazards and recognize and report unsafe conditions, equipment, or practices to supervisors promptly. Document and report any accidents, injuries or near misses.
• Proactively Identify Hazards and recognize and report unsafe conditions, equipment, or practices to supervisors promptly.

Skills, Education, and Experience:

• BA/BS degree or equivalent work experience in marketing/social media management/public relations
• Active and well-rounded presence in and knowledge of social media with a command of each network and their best practices
• Excellent written and verbal communication skills and a creative thinker
• Skills in Adobe Creative Suite, blogging, and graphic design beneficial
• Skills in assisting with event planning, including working with vendors and internal teams
• Proficiency in content management systems—build web pages, content, etc. in coordination with team
• Skills in copywriting, design, positioning, photography, and videography beneficial

Disclaimer:

For the 7th year in a row, Greater Regional has been named one of the Top 50 Workplaces in Iowa, which we credit to our employees shared cultural values. We are also proud to announce Greater Regional is one of the Top 100 Critical Access Hospitals in the nation 7 years running. Greater Regional offers an outstanding benefits package to all full-time employees which includes IPERS, tuition reimbursement, wellness screenings, wellness reimbursements, and more. Patients have a choice in health care, they choose Greater Regional Health. You have a choice in employment, choose Greater Regional Health! Apply online or call Jade Wilbourne at 641-782-3679 if you have questions regarding your application. 

***In order for current employees to be eligible to receive a referral bonus, the applicant cannot have worked at GRH previously and the applicant must include the full name of a current GRH employee on their UKG application in the blank provided. New hires must be hired for a regular, non-casual position to be eligible for bonus. New hires must not drop status for two years after hire for referring employee to get the full bonus. Managers will not be eligible if referring a new team member to their respective department.***