Strategic Account Planner at Leap Group

💎 Who is the Strategic Account Planner?

The Strategic Account Planner uses strategic insight and creative thinking to shape the success of our clients’ marketing campaigns. They play an essential role in conceptualizing, planning, and guiding innovative multi-channel campaigns that engage audiences and deliver meaningful results.

This role bridges a client’s business priorities with the work the agency produces — conducting research to deeply understand the client’s market, audience, and industry landscape, and translating those insights into clear, actionable direction for campaigns and tactics.

The Strategic Account Planner collaborates with teams to develop innovative, insight-driven campaigns that enhance the customer experience and deliver measurable results, ensuring every campaign is grounded in understanding, differentiated in the market, and designed to achieve positive business outcomes.

Broad responsibilities include:

• Assess client goals, industry trends, competitive activity, and market influences to inform strategic direction.
• Identify and understand target audiences through research, data, and behavioral analysis to ensure precise targeting and lasting impact.
• Define and articulate the brand’s unique value, tone, and position in the market.
• Develop strategic briefs that inspire creative teams, guide media planning, and align work with business objectives.
• Partner with account teams to present briefs and strategic recommendations to clients and internal stakeholders.
• Collaborate with creative teams to refine work and ensure it remains strategically sound.
• Stay attuned to emerging cultural, media, and technology trends to keep clients informed and relevant.
• Serve as a trusted advisor, aligning strategy with evolving business goals and key success metrics.
• Contribute to proactive recommendations, proposals, and organic growth opportunities.
• Collaborate with Account, Creative, Media, and Analytics teams to develop cohesive strategies aligned with client goals.

📚 What do You Need?

• Bachelor’s degree in marketing, advertising, business, psychology, sociology, or related field (or equivalent experience.)
• 4+ years’ experience in marketing or advertising, contributing to insight-driven campaigns.
• Proven ability to translate data and research into actionable insights and strategic recommendations.
• Understanding of experience planning processes and deliverables that drive campaign success.
• Skilled in sourcing, synthesizing, and interpreting both qualitative and quantitative research.
• Experience managing primary research and collaborating with research vendors.
• Strong collaborator across account, creative, and client teams.
• Demonstrated success building positive, strategic client relationships.
• Excellent communication skills, able to distill complex insights into clear, compelling stories.
• Creative problem-solver with proactive, strategic thinking.
• Experience across multiple industries preferred; familiarity with finance, healthcare, retail, or CPG is a plus.
• Proficiency with consumer insight tools (e.g., eMarketer, GfK MRI, Forrester) and competitive tools (e.g., ahrefs, SEMrush, Comperemedia, SimilarWeb, SparkPost).

Important note: if you think you have what it takes to be a great in this role but don't necessarily meet all of these qualifications, please still apply! While we work hard to eliminate unnecessary requirements from our job ads, our teams and needs are constantly evolving, and we'd always love the opportunity to connect and see what might be a fit.