Sr. Associate, Content Marketing at Principal Financial Group

What You'll Do:

We’re looking for a Sr. Content Marketing Associate, Thought Leadership to join our Benefits & Protection Marketing team! In this role you will strategically develop a wide range of innovative and engaging content across various platforms to help capture the attention of our target audiences and drive desired outcomes. Measure the impact of marketing content and make recommendations for audience and messaging optimization. Collaborate with and influence marketing partners and decision makers to gain strategic commitment for sustainable content maintenance.

 

• Partner with broader marketing team to develop and compile a wide range of innovative and engaging content across various platforms, including print (i.e. white papers, brochures, presentations) and digital (i.e. web sites, social media platforms, email marketing, mobile marketing) to ensure messages resonate with key audiences.
• Deliver timely, accurate, compliant, and on brand revisions to marketing collateral. Follow processes and procedures that increase efficiency, speed to market, and contribute to overall strategic goals. Make recommendations for process improvement to help gain efficiencies.
• Monitor and analyze the performance of published content and interpret the data to measure effectiveness, draw actionable conclusions, and make go-forward recommendations to optimize content for core audiences. Contribute to regular content audits and influence partners to gain strategic commitment for sustainable and impactful content maintenance.
• Consistently demonstrate a broad understanding of project impacts across audiences, business lines, and strategies and clearly articulate these impacts to the broader team.

Who You Are:

• Bachelor's degree or equivalent and 2+ years of related work experience.
• Understanding of Principal business, products, and industry along with understanding of key audiences.
• Strong problem solving, project management, and decision-making skills.
• Communication, writing, editorial, and PowerPoint skills required.
• Strong copywriting, content development abilities.
• Attention to detail and high degree of accuracy are critical.
• Ability to be flexible, nimble, work in a fast-paced environment and juggle multiple projects and priorities.
• Have an entrepreneurial mindset, self-starter.
• Ability to translate data analytics into implications.
• Travel, including overnight stays, may be required up to 5-10% of the time.

Salary Range Information:Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.Salary Range:$54000 - $98400 / yearTime Off Program:Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.Pension Eligible:YesAdditional Information:

Work Environments

This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, or Raleigh, NC).

 

While we're open to remote opportunities, our focus for this role will be finding qualified candidates that can work a hybrid schedule at our Des Moines, IA location.

 

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window:We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.Date First Posted (TTF):10/13/2025Latest Post Date: Careers - US:10/13/2025 Apply Now