Social Media & Content Strategy Coordinator at Lascana
Lascana · Jacksonville, United States Of America · Hybrid
- Professional
- Office in Jacksonville
What You’ll Do
- Oversee social media execution to ensure consistency with the LASCANA brand vision and mission.
- Create and publish engaging, on-brand content (posts, captions, reels, and stories).
- Manage social media calendars, ensuring timely posting and creative alignment with brand objectives.
- Be the owner of AI content creation and coordinate with in-house teams and AI tools to develop photo & video assets and entire shootings.
- Leverage content creator platforms to find matching influencers, schedule campaigns, follow-up with payments, gifting and affiliate links. Curate user-generated content weekly.
- Support influencer and media relations—vetting, outreach, and performance tracking.
- Monitor performance, prepare monthly social reports, and share actionable insights to guide strategy.
- Stay ahead of trends and spot real-time opportunities for engagement.
- Represent the brand at special events.
What You Bring
- 1–3 years of experience managing social media platforms (mainly Instagram, Pinterest, TikTok) and content creation.
- Strong writing, editing, and visual storytelling skills.
- Excellent analytical skills – comfortable with data, performance metrics, and reporting.
- Proficiency with Canva, Adobe Creative Suite, or CapCut incl. video editing
- Comfortable on camera and directing shoots.
- Proactive, organized, and curious about new social trends.
- Local to the Jacksonville area or able to commute.
- Passion for fashion and creating memorable brand experiences.
Why You’ll Love It Here
- Competitive salary + benefits (401k match, PTO, employee discounts).
- Hybrid schedule: work from home three days a week unless instructed otherwise.
- “Funky Fridays” – half-day Fridays.
- Fun, collaborative fashion-focused team.
