Marketing Web Writing Assistant - Marketing & Brand Strategy at Bowling Green State University, OH
Bowling Green State University, OH · Bowling Green, United States Of America · Onsite
- Office in Bowling Green
About the Department
The Marketing Web Writing Assistant plays a vital role in supporting Bowling Green State University's enrollment marketing efforts by creating compelling, SEO-optimized web content for academic programs. This position offers hands-on experience in content strategy, search engine optimization, and project management while collaborating with campus partners across the University.
Career Readiness Competencies:
- Communication
- Critical Thinking
- Professionalism
- Teamwork
- Technology
Position Duties
- Write copy for marketing program webpages for BGSU academic programs according to prescribed templates and guidelines
- Write and edit enrollment-focused web content for Marketing and Brand Strategy initiatives
- Interface directly with campus partners and subject-matter experts across various academic disciplines
- Conduct SEO and AEO research to optimize content for search visibility
- Update copy on enrollment-focused websites to ensure accuracy and effectiveness
- Manage and track projects in a digital project management system
- Route program pages for review and approvals through appropriate channels
- Ensure program page projects are completed by designated deadlines
- Assist and support additional integrated communication and marketing efforts as needed
Minimum Qualifications
- Experience writing search engine-optimized web content and with answer engine optimization
- Strong work ethic and attention to detail
- Previous experience with higher education marketing and writing
- Ability to track and keep many projects moving simultaneously
- Thrives in a deadline-driven environment
- Excellent written and verbal communication skills
- Positive attitude and professional demeanor
- Proficient in SEO writing, spelling, and grammar
- Demonstrate effective verbal and written communication skills
- Demonstrate the ability to think critically while making decisions
- Ability to work collaboratively with others in the community
Other Qualifications
To apply, please send an email with resume to Anne-Margaret Swary, Director of Marketing Strategy in the Office of Marketing and Brand Strategy, at [email protected]
