Director, Website and Digital Marketing at Syndigo
Syndigo · Chicago, United States Of America · Hybrid
- Senior
- Office in Chicago
Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.
Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.
Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team.
**This position is open to candidates in the Chicagoland area**
We are seeking a forward-thinking Director of Website & Digital Marketing to lead the evolution of our digital presence and organic growth strategies. This leader will own the company’s global web properties while driving innovation in how our brand is discovered and represented across both traditional search and the rapidly growing world of AI-driven generative search (GEO).
In this role, you will not only optimize the website experience but also pioneer new marketing approaches that ensure our brand, expertise, and content surface prominently in generative AI responses. Success will require close collaboration with product marketing, communications, PR, and content leaders to align narratives across web, media, and AI-driven platforms.
This is a unique opportunity to shape the future of digital marketing in a B2B SaaS company and establish our leadership in how buyers discover and engage with us in the age of AI search. The role reports to the CMO.
HOW WE’LL BE WINNING TOGETHER DAY TO DAY
- Website Leadership
- Own the strategy, roadmap, and performance of global websites and microsites.
- Ensure a seamless, engaging, and conversion-optimized experience for diverse audiences worldwide.
- Drive the web localization strategy and execution.
- Lead site innovation, CRO (conversion rate optimization), and personalization to improve engagement and pipeline, partnering closely with demand generation.
- Partner with content, brand, and product marketing teams to showcase company thought leadership and value.
- Own and drive the tech stack for the website.
- Ensure all day-to-day web operations run smoothly for all functions that rely on the website, including marketing, sales, HR, partners, and more.
- Lead a team of fulltime and agency resources. Manage contracts and budgets efficiently and effectively.
- Generative Engine Optimization (GEO)
- Develop and lead the company’s GEO strategy to ensure visibility and authority in generative AI search platforms (Gemini, ChatGPT, Perplexity, Bing Copilot, and others).
- Collaborate with comms and PR teams to align messaging, news coverage, and thought leadership so the company is consistently referenced and represented in AI summaries.
- Define and evangelize best practices for structuring content, metadata, schema, and contextual signals that improve AI-driven discoverability.
- Stay ahead of trends in generative AI and educate the organization on emerging opportunities and risks.
- SEO & Organic Growth
- Oversee global SEO strategies to maximize discoverability across traditional search engines.
- Optimize content hubs, landing pages, and product resources for keyword visibility and organic growth.
- Align SEO and GEO strategies into a holistic organic growth playbook.
- Analytics & Performance
- Define KPIs and dashboards for web, SEO, and GEO performance.
- Provide regular reporting and insights to executives on pipeline contribution and brand visibility.
- Use analytics and testing tools to understand user behavior and continuously improve experiences.
- Leadership & Collaboration
- Build and lead a high-performing team of web managers, SEO/GEO specialists, and agency partners.
- Collaborate across marketing, PR, comms, sales, and product to drive cross-functional digital impact.
- Act as the internal champion for GEO and web excellence, helping the organization think differently about digital visibility in the AI era.
WE SHOULD TALK IF THIS SOUNDS LIKE YOU
- 8–12 years of experience in digital marketing, with leadership roles in website strategy, SEO, and organic growth (B2B SaaS experience strongly preferred).
- Demonstrated success building and optimizing global websites as demand-generation engines.
- Proven expertise in SEO and an emerging leader in GEO (AI search optimization).
- Experience partnering with PR and comms teams to influence brand visibility across digital and media ecosystems.
- Hands-on experience with CMS platforms (WordPress, Webflow, others), SEO/GEO tools (SEMrush, Ahrefs, Screaming Frog, emerging GEO trackers), and analytics platforms (GA4, Tag Manager, Looker/Tableau).
- Strong communicator and influencer who can lead cross-functional initiatives.
- Visionary mindset with the ability to pioneer new approaches while delivering measurable results.
Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity. This position is Bonus Eligible.
For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement.
Diversity, Equity & Inclusion
To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating.
Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!
All are welcome here and we invite you to join our team if you are ready to help us continue that growth!
GDPR/CCPA
Syndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.
Syndigo Job Applicant Privacy Notice
At Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.
