Union Square Greenmarket Publicity Manager at GrowNYC

Description

Organization Information 

GrowNYC is a 55-year-old environmental nonprofit organization helping more than 3 million New Yorkers by providing essential services and taking action to make NYC a livable city, one where every person can enjoy a healthier, more sustainable life. GrowNYC Programs include: 

• Our network of Greenmarkets, Farmstands, and the work of GrowNYC Wholesale ensure that all New Yorkers have access to the freshest, healthiest local food. 
• We build and support community and school gardens through volunteer days, technical assistance, training, grants and more. 
• We provide 70,000 children each year with programs that provide meaningful interactions with the natural environment. 

Union Square Greenmarket Publicity Manager (Full-time): 

Position Summary

The Union Square Greenmarket Publicity Manager will be responsible for representing and promoting Greenmarket’s flagship market and the GrowNYC mission through at-market programming, special events, and social media. Part of your time will be spent cultivating professional relationships with farmers, city-wide organizations, partners, chefs, and individuals, and utilize these connections to further promote the market and help Greenmarket create viable markets for its producers.

Requirements

At-Market Programming, Operations, and Staff Management

• Plan and oversee educational and engaging daily market programming and special one-off events and activations. 
• Liaise and build relationships with Greenmarket producers, customers, community partners, and chefs who shop at the market.
• Provide customer service and support with knowledge, friendliness and respect.
• Manage the set-up, break down, and overall presentation of the Market Information Tent and programming space. 
• Manage the sales and tracking of merchandise at the market.
• Manage Union Square Greenmarket social media accounts, including crafting compelling content and responding to inquiries. 
• Train and supervise the Union Square Greenmarket Publicity and Programming team.
• Train and supervise Union Square Greenmarket EBT Site Leads in their EBT-related duties at-market and off-site administrative tasks.
• Manage Greenmarket volunteers and interns, including training, assigning tasks, and coordinating schedules.

Administrative Planning and Outreach

• Attend weekly check-ins with the Union Square General Manager and Greenmarket Publicity Manager. 
• Submit content for USQ Greenmarket webpage and monthly producer newsletters. 
• Facilitate Union Square publicity and programming planning meetings for at-market programming and social media efforts.
• In collaboration with the Union Square General Manager and Union Square Operations Manager, help plan monthly all-team meetings, occasional staff outings, and at-market celebrations to help maintain staff morale and overall team cohesiveness. 
• Oversee the creation of marketing materials for Union Square programming signage and handouts.
• Manage the Union Square Greenmarket programming budget, spending, and expense reporting. 
• Collaborate with the Union Square Greenmarket General Manager, the Greenmarket Administrative Manager, and the Human Resources team to recruit, hire, and onboard new market staff.  
• Stay aware of farm, sustainability and food industry news, and attend food networking events in NYC.

Qualifications

• 2+ years of experience working in farming, farmers markets, local agriculture, and/or food access.
• 2+ years of experience working in event programming and production. 
• 2+ years of experience with community outreach and engagement.
• 2+ years of experience managing staff (preferably supervisory experience similar in scope to current Food Access field-based staffing) with a people-centered leadership style.
• 2+ years of experience in digital content creation and social media. 
• Proactive orientation with excellent time management skills, with the ability to work independently and as part of a close-knit team.
• Excellent communication and writing skills.  
• Creative problem-solver, able to troubleshoot and use good judgment to make on-the-spot decisions.
• Strong interpersonal skills and willingness to work with people from diverse backgrounds in terms of race, ethnicity, gender (including trans and nonbinary), sexual orientation, class, and religion.
• Strong commitment to a racially and socially just food system.
• Dispute mediation and de-escalation skills.
• Proficient in Google Drive, Adobe Creative Cloud, and Canva programs.
• Valid drivers license and comfortable driving a box truck.
• Able to work 10-hour market shifts, early mornings and Saturdays.

Physical Requirements

Set up and/or break down the Market Info Tent which involves carrying weights, tents, and folding tables weighing up to 65lbs (aiding techniques/tools will be provided for safe lifting upon request) and the ability to stand for 10 hour shifts and perform various labor-intensive tasks in all weather conditions.

Schedule

The schedule is 35-40 hours a week on Mondays, Wednesdays, Fridays, and Saturdays at the market; and in-person office work on Thursdays located in Manhattan. This position requires availability for early mornings, Saturdays, and 10 hour market shifts.

Compensation

The position is an exempt, full-time salaried position and pays $65,000 - $70,000 yearly, commensurate upon experience. Includes full-time benefits (medical, dental, vision, life insurance, Long Term disability, Incentive Savings plan, paid holidays, sick leave, PTO, commute, and FSA programs). This position is not union eligible/ not a part of the bargaining unit.

Location

Union Square Greenmarket and 100 Gold Street

Applications

Qualified candidates for the Union Square Greenmarket Publicity Manager position should submit a cover letter, resume, and three references. Interviews will take place on a rolling basis. Due to the volume of employment applications received, GrowNYC is unable to respond to each application individually. Applicants will be contacted directly if selected as a candidate. No phone calls or recruiters, please.

Application deadline is October 8th, 2025

Contact

GrowNYC 

P.O. Box 2327

New York, NY 10272

212-788-7900

For additional information, please see our website: grownyc.org 

GrowNYC is an Affirmative Action Equal Opportunity Employer and hires without regard to race, gender, religion, age, sexual orientation or physical disability.