Manager, Brand & Marketing Activation at Power Stop LLC

Description

Position Summary:

The Manager, Brand and Marketing Activation will craft and implement marketing activation to help propel PowerStop towards exponential growth. They will lead brand-building and demand generation activities, keeping the consumer at the heart of all we do. This requires a rich background in marketing activation (media, social, experiential), a data-first mindset, and a relentless pursuit of optimization towards business goals. In addition to a focus on strategy and activation, the ideal candidate will partner with creative peers and external partners on branding and messaging to create an amazing, connected, and seamless consumer experience. This includes ensuring our brand and product stories are told across the ecosystem, from our own website to owned and earned social content, through mass media partners, and with online retailers.

This position requires excellent communication skills and a partnership mindset to work collaboratively with Marketing peers, Channel Sales teams, Product & Engineering, Finance, and other key stakeholders. The Manager, Brand and Marketing Activation will report to the Chief Marketing Officer of PowerStop and will manage our media and website agency of record.

Key Responsibilities:

Brand & Consumer

• Drive business growth for our brand, leveraging our unique positioning to deliver on nuanced consumer needs, circumstances, and occasions
• Build understanding of audience segments and optimal ways to connect with them  through various touchpoints
• Build a strategic development of a comprehensive marketing plan to drive awareness, conversion, and loyalty

Marketing Activation

• Lead marketing activation, from strategy to implementation and relentless measurement plus optimization; providing direction across Paid Media  (traditional, digital, social, performance marketing, branded integrations)
• Leverage data and analysis to optimize our marketing mix continuously; establish and manage an annual marketing budget that adapts to unique opportunities  and dynamic market conditions
• Partner in building a content strategy and marketing calendar so that our customers love engaging with us, and so our internal team has a roadmap to follow
• Relentlessly focus on optimization in everything we do; implement continuous testing and learning
• Continually optimize for agreed-upon KPIs and drive qualified site traffic to powerstop.com using both paid and SEO tactical levers
• Enhance powerstop.com content and UX with internal and external partners to maximize site impact
• Manage media budgets and direction to agency partners for annual and monthly spend and goals, along with streamlined reporting on results

Relationship Building & Collaboration

• Direct agency partners in annual planning, weekly performance management, continuous improvement, and accountability for ensuring marketing and advertising success
• Communicate effectively with all levels of the organization in a simple and concise fashion
• Develop a strong partnership with Customer Service to create a holistic view of Voice of Consumer.

Requirements

Education, Experience, and Skills:

• 5+ years of experience in marketing and strategy with emphasis on digital/performance marketing
• Proven results and success while managing marketing & media budgets of $5+ million across tactics
• Strategic thinker with the ability to translate business needs into tactical media initiatives
• Deep understanding of various media platforms, ad formats and mix, targeting capabilities, and attribution methodologies and best practices
• Deep experience with traditional, digital, and performance marketing tactics – directly planning, executing, measuring, and optimizing across media channels to drive results
• Leverage data and analysis to optimize our marketing mix continuously; establish and manage an annual marketing budget that adapts to unique opportunities and dynamic market conditions
• Strong leadership and management skills with the ability to inspire and motivate external agency partners and communicate effectively with internal executive leaders
• Strong comfort with measurement approaches and tools (media KPIs, Google Analytics, Power BI)
• Bias towards action, rolling up sleeves, being scrappy, and taking on the hardest problems head-on
• Proactive cross-collaboration with peers to get things done and win together
• Detail-oriented with excellent problem-solving, planning, organizational, and analytical skills
• Proficient in Microsoft applications, including exceptional ability in Excel, PowerPoint, and Word
• Honest, ethical, and transparent
• Requires in-office presence every Tuesday/Wednesday and occasional travel (up to 15%)
• Personal passion around aftermarket, weekend wrenching, and putting a little mud on the tires is a plus!

Compensation:

The salary range for this position is $110,000 to $130,000 annually, reflecting the anticipated compensation at the time of posting. Final placement within this range will be determined by several factors, including—but not limited to—education, certifications, relevant experience, skills, and overall business needs. In addition to salary, eligible employees will receive a comprehensive benefits package, which includes paid time off, medical, dental, and vision insurance, life insurance, short- and long-term disability coverage, paid parental leave, and a 401(k) match retirement plan.

Company Overview:

PowerStop is the leading innovator and market leader in aftermarket automotive brake kits, holding the top share across all major online retail platforms and distinguished by its best-in-class omni-channel operational excellence. The company’s core product portfolio includes complete brake kits—sold through leading eCommerce retailers such as Amazon, RockAuto, and AutoZone—as well as brake components and accessories distributed primarily through traditional warehouse channels.

Unlike traditional brake suppliers, PowerStop was born in the digital era, pioneering a category-defining product specifically engineered for the online marketplace: the all-in-one brake kit. Each kit contains every component required for a full brake replacement or performance upgrade, offering consumers unmatched convenience and value. Today, more than 70% of PowerStop’s revenue is generated through online channels. A strong consumer brand, differentiated product offering, and world-class fulfillment capabilities underpin its leadership position.

PowerStop has also built enduring partnerships with warehouse distributors, recognized for its exceptional service, product quality, and industry-leading logistics.

With a proven track record of consistent double-digit organic growth over the past decade, PowerStop’s success is driven by its consumer-centric approach, deep market coverage (serving approximately 98% of the vehicle parc), and operational excellence across every segment of the value spectrum. The company continues to build on this foundation through multiple growth levers, including expansion into new product categories, further penetration of the DIFM (“Do It For Me”) and IIFM (“Install It For Me”) markets, and targeted strategic acquisitions.

Headquartered in Burr Ridge, Illinois, PowerStop employs more than 550 team members across its corporate and operational facilities. The company operates two major distribution centers: a 230,000-square-foot eCommerce facility in Bedford Park, Illinois, and a 500,000-square-foot facility in Hodgkins, Illinois, designed to serve larger stocking and replenishment orders.