- Senior
- Office in London
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Position: Connections Lead UKI
Location: Southwark, London, Hybrid
As Connections Lead for the UK & Ireland, you’ll drive how Flora shows up across media, digital, social and experiential channels — translating brand strategy into powerful consumer engagement. This is a pivotal role within the local marketing leadership team, responsible for shaping and executing the UK Connections strategy across all touchpoints.
You’ll lead the local Connections team and collaborate closely with Brand, Sales and Central Connections teams to deliver communication excellence. From influencer marketing and social listening to sampling and retail media, you’ll ensure every activation drives relevance, reach and results.
Key responsibilities include:
Connections Strategy & Execution
- Shape and deliver the UKI Connections plan across media, digital, influencer and experiential channels
- Drive resource allocation strategy in partnership with commercial and central teams
- Ensure excellence in campaign execution and continuous improvement against KPIs
Consumer Engagement & Activation
- Lead physical sampling and experiential programs to disrupt and engage consumers
- Harness social listening to build brand meaning and audience relevance
- Implement influencer marketing programs to drive brand excitement and cultural resonance
Agency & Performance Management
- Direct relationships with local creative, digital and experiential agencies
- Use data to monitor sales KPIs and campaign ROI across all Connections activities
- Create clarity on the impact of Connections investments on sales, penetration and brand affinity
Team Leadership & Collaboration
- Lead and inspire the UK Connections team with a hands-on, one-team mindset
- Collaborate closely with Brand, Sales and Central Connections teams to align goals and share best practices
- Manage the Connections budget to maximise working A&P spend and ROI
What Does It Take to Be Successful?
You’re a strategic communicator with a passion for consumer culture and a bias for action. You know how to connect the dots between brand, media and commerce — and you thrive in fast-paced, collaborative environments.
- Proven results in media planning, digital and experiential marketing (FMCG preferred)
- Experience with retail media and influencer marketing
- Strong understanding of media and creative agency dynamics
- Track record of driving marketing investment and campaign ROI
- Strategic thinker with hands-on execution skills
- Digitally savvy and culturally curious
- Collaborative leader with a growth mindset and sharp communication skills
- Strong analytical skills and ability to translate data into action
What’s Next?
If you’re ready to lead how Flora connects with consumers across the UK & Ireland, we’d love to hear from you.
Application Deadline: 31st October 2025
For questions, you can reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7826 900 399 or email at [email protected]
🌱 Join us at Flora Food Group, where we are pioneering the next generation of delicious, natural, nutritious food.
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
