Demand Generation Specialist at risk3sixty

Description

Are you a performance-driven storyteller who thrives at the intersection of creativity, strategy, and analytics? Risk3sixty is hiring a Demand Generation Specialist to lead content marketing and paid media initiatives that drive pipeline growth and brand engagement.

What You’ll Do

This high-impact role is 70% content strategy and 30% paid media execution

Content Marketing

• Develop and manage content pillars and editorial calendar
• Create gated assets (eBooks, guides, checklists) and webinars
• Plan, execute and report on high-impact webinars (themes, speakers, promotion, follow-up) 
• Collaborate with SMEs to simplify complex topics
• Distribute content across web, email, social, and partner channels
• Optimize for AI-powered search and emerging SGE platforms
• Manage LinkedIn and YouTube strategy
• Own email marketing via HubSpot: segmentation, nurture, A/B testing
• Track performance across HubSpot, GA4, SEMrush, and social platforms

Paid Media

• Build and manage multi-channel ad campaigns (Google, LinkedIn, YouTube, Microsoft)
• Develop ad creative (copy, visuals, video) and landing pages
• Optimize campaigns through A/B testing and CRO
• Report on KPIs: ROI, CPL, MQLs, pipeline contribution
• Align tracking across HubSpot and Google Analytics

What Success Looks Like

• A steady stream of high-quality content fueling demand gen 
• Campaigns that convert — moving leads from awareness to MQL 
• Measurable impact on pipeline tied to content and distribution efforts 
• Content systems and channel-level performance that scale with our team and goals 

Requirements

• 4–6+ years of B2B content or demand gen marketing experience (cybersecurity, SaaS, or consulting preferred) 
• Proven success planning and executing multi-channel marketing campaigns 
• Strategic thinker with strong writing chops and a bias for execution 
• Comfortable managing vendors, budgets, and performance KPIs 
• You love turning data into insights, and insights into impact 
• You thrive in a high-ownership, fast-moving, collaborative environment 
• Demonstrated success in driving qualified traffic, leads, and pipeline growth 
• Proficiency in using advertising platforms and tools such as Google Ads and LinkedIn Campaign Manager 
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization 
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance