Sr. Digital Marketing Manager, North America (5464) at Broan-NuTone

Broan-NuTone leads the residential ventilation industry in North America with our innovative products, fulfilling our mission to improve people’s lives through better air. We are present in more than 110 million homes in North America and are proud to move almost 13 trillion cubic feet of fresh air per year. Our 2,000+ entrepreneurs operate in four countries and our quality products are made by five manufacturing facilities we own and by trusted supply partners. Our leading brands include Broan, NuTone, Zephyr, Best, Venmar, and vanEE.

At Broan-NuTone we are all about growth, so we have a one-page Growth Agenda that serves as our true north at all levels in the organization. Founded in 1932, Broan-NuTone is the largest company in Madison Air, one of the world’s largest privately held companies with 8,000 entrepreneurs, $10 billion in enterprise value, and 42 manufacturing facilities in 11 countries around the world. Madison Air’s mission to make the world safer, healthier, and more productive through the transformative power of air brings us all together. We are also passionate about the safety of our entrepreneurs, a culture that promotes safety, innovation, growth, a bias for action, and building trust.

This is a hybrid role that would require commuting to our Hartford, WI headquarters multiple times a week. This position is not eligible for sponsorship now or in the future.

Job Summary:
The Senior Digital Marketing Manager is responsible for leading a team to execute and continuously improve the company’s owned digital properties—including brand websites, marketing technology platforms, social media channels, and paid media. This role provides strategic direction and hands-on leadership across UX/UI, website project management, MarTech strategy, SEM/SEO, and digital content. The manager will guide the team in developing innovative digital experiences, delivering actionable performance insights, and driving measurable business impact. Success in this role requires a passion for digital storytelling, strong cross-functional collaboration, and a clear sense of ownership over the company’s digital footprint.

Job Responsibilities:

• Lead the strategy, execution, and optimization of the company’s owned digital properties, including brand websites, social media channels, and marketing technology platforms.
• Define and manage website initiatives from concept through launch, including UX/UI direction, project scoping, stakeholder alignment, and project management.
• Own and evolve the MarTech roadmap to support personalization, automation, and performance tracking across digital channels.
• Develop and execute innovative social media strategies that elevate brand storytelling, drive engagement, and reflect platform trends.
• Lead SEM and other paid traffic-driving initiatives (e.g., display, retail media) to increase visibility, traffic, and conversion.
• Oversee SEO strategy and execution to improve organic search performance and ensure alignment with paid media efforts.
• Manage digital marketing budgets ensuring efficient spend and clear ROI tracking aligned with business goals.
• Develop and manage editorial calendars across digital channels to ensure consistent, timely, and brand-aligned content delivery.
• Implement A/B testing and conversion rate optimization strategies to improve user experience and maximize digital performance.
• Drive Voice of Customer (VoC) efforts to uncover digital pain points and opportunities across the customer journey, translating insights into actionable improvements.
• Develop and implement a robust reporting framework to deliver insights on traffic, conversion, content health, and campaign performance.
• Consistently develop and deliver clear, actionable performance reports and insights to key organizational leaders to inform strategy and decision-making.
• Collaborate cross-functionally with Sales, Product, Creative, and Channel teams to ensure alignment on priorities, expectations, and execution.
• Provide strategic leadership and coaching to the growth marketing team, fostering a culture of innovation, accountability, and continuous improvement.
• Support the creation and execution of the digital marketing roadmap, identifying opportunities for capability building and long-term growth.

Job Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field.
• Minimum of six years of experience leading digital marketing initiatives, including website strategy, UX/UI direction, MarTech, SEM/SEO, and social media.
• Strong management and coaching experience, with a track record of developing high-performing teams.
• Demonstrated ability to manage digital marketing budgets and deliver measurable ROI.
• Proficient in using analytics tools (e.g., Google Analytics, Adobe Analytics) and Excel to organize, analyze, and present large volumes of data.
• Experience with project management methodologies (preferably Agile) and tools; able to lead complex, deadline-driven digital projects from concept to execution.
• Strategic thinker with a passion for digital innovation and customer-centric marketing.
• Highly organized, detail-oriented, and able to thrive in a fast-paced, dynamic environment.
• Strong collaboration skills; able to work effectively across diverse teams and functions.
• Excellent communication and presentation skills, with the ability to translate data into actionable insights for senior leadership.
• Self-starter with a proactive mindset and a “can-do” attitude toward problem-solving and continuous improvement.

At Broan NuTone, we take pride in offering exceptional benefit packages and a highly competitive pay structure to our employees. Our comprehensive benefits include health, dental and vision insurance, company paid life insurance, disability insurance, retirement plans, paid time off, wellness program, education assistance, parental leave, and employee assistance programs. In addition, we provide a competitive pay structure that rewards our employees for their hard work and dedication, ensuring that they are compensated fairly for their contributions. Join our team and enjoy the peace of mind and financial stability that comes with our outstanding benefits and competitive pay.

#LI-Hybrid