Digital Marketing Manager at Nyuhs

Position Overview

United Health Services is looking for a Digital Marketing Manager to lead innovative strategies that connect patients, providers, and communities in meaningful ways. In this role, you’ll design and execute multi-channel campaigns that enhance brand visibility, drive engagement, and deliver measurable results.
At UHS, every connection matters—whether it’s through a compelling social post, an optimized website experience, or a timely response to patient feedback. If you’re passionate about creating impactful digital experiences and using data-driven insights to make a difference, we invite you to join our team.

Primary Department, Division, or Unit:

Primary Work Shift:

Day Rotational

Regular Scheduled Weekly Hours:

40

Compensation Range:

$49.24 - $73.86 per hour, depending on experience

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Job Responsibilities: ​

• Design and implement comprehensive digital marketing strategies across social media, email, website, and search marketing channels to increase engagement and patient conversion.

• Monitor and analyze digital marketing metrics, including ROI and patient acquisition data, to continuously refine campaigns and maximize effectiveness.

• Oversee the creation, curation, and scheduling of digital content across platforms, ensuring alignment with brand voice, audience needs, and marketing goals.

• Lead efforts to enhance website performance, focusing on user experience (UX), mobile responsiveness, and search engine optimization (SEO) to improve visibility and usability.

• Proactively manage the organization’s digital presence across review sites and social media, responding to patient feedback and maintaining a positive brand image.

• Collaborate with clinical and compliance teams to ensure all marketing communications adhere to healthcare regulations and reflect accurate, ethical messaging.

Position Qualifications:

Minimum Required:

• Associate Degree with five plus years of experience.

• Knowledge of healthcare marketing regulations (HIPAA compliance, medical advertising guidelines)

• Experience with digital marketing tools and analytics platforms (Google Analytics, social media management tools, email marketing platforms)

• Understanding of SEO/SEM best practices

• Experience with online reputation management tools and strategies, including monitoring review platforms, responding to patient feedback, and crisis communication in digital environments

• Content creation and copywriting skills

• Experience with patient privacy requirements in digital communications

Preferred:

• Bachelor’s degree in Communications and Marketing

• Project management capabilities

• Cross-functional collaboration with clinical and administrative teams

• Budget management for digital marketing initiatives

• Knowledge of healthcare consumer behavior and patient journey mapping

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Why You’ll Love Working at UHS

At United Health Services (UHS), we believe every connection—to patients, to purpose, to each other—makes a difference. That’s why we’re intentional about supporting our team in ways that go beyond the job. Whether through meaningful benefits, personal growth, or fun along the way, we’re here to help you thrive in work and life.

A Culture of Connection – We support each other like family and create space for every voice to be heard. Engagement Councils, peer recognition, and initiatives like Walk in my Shoes for senior leaders are just a few ways we foster belonging and collaboration. Outside of work, we stay connected through team events like trivia, trunk-or-treat, volunteer days, our staff choir, or seasonal celebrations.

Comprehensive Benefits for Life & Family – We offer medical, dental, and vision coverage starting the first of the month after hire for employees working 24+ hours/week. With flexible plan options and coverage tiers, you can choose what fits your life best. Additional perks include discounted childcare through Bright Horizons and voluntary benefits like pet insurance, legal services, and identity theft protection.

​Well-Being & Financial Security – From day one, PTO starts accruing so you can take time to recharge. We support your long-term wellness with a 403(b) retirement plan and company match, flexible spending accounts, access to financial advisors, and up to $400/year in wellness rewards. When life gets tough, we’re here with 24/7 EAP counseling, virtual mental health support, a food pantry, PTO donation program, and professional attire through the Classy Closet.

​Growth That Moves with You – With access to 100,000+ online courses, leadership programs, tuition reimbursement, clinical ladders, and internal mobility, we help you grow wherever your passion leads. We also continuously review compensation to ensure market competitiveness and internal equity, so you can feel confident your work is valued and rewarded fairly.

​A Place to Call Home – Located in New York’s Southern Tier, UHS offers more than a career—we offer a lifestyle. Enjoy four-season recreation, affordable living, top-rated schools, minor league sports, craft brews, a close-knit community, and more, all within reach of the Finger Lakes, the Catskills, and major Northeast cities.

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About United Health Services

United Health Services (UHS) is a locally owned, not-for-profit healthcare system in New York’s Southern Tier comprising four hospitals, long-term care and home care services, and physician practices in Broome and surrounding counties. UHS provides healthcare and medical services for two-thirds of the region’s population, produces $1.3 billion a year in total economic impact, and boasts a workforce of more than 6,300 employees and providers. 

At UHS, our work is guided by our Values of Compassion, Trust, Respect, Teamwork, and Innovation. Whether you provide direct patient care or support behind the scenes, you are part of a shared purpose: to improve the health and well-being of the communities we serve. Every employee plays a meaningful role in fulfilling our mission—we’d love for you to consider joining us!

 

United Health Services is an Equal Opportunity Employer.

 

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