Senior Performance Marketing Manager at AthleteToAthlete
AthleteToAthlete · Santa Monica, United States Of America · Onsite
- Senior
- Office in Santa Monica
About Athlete To Athlete
Athlete To Athlete is a fast-growing sports-tech startup connecting NCAA Division I athletes with the next generation of youth athletes. With 20,000+ athletes on the platform in under 3 years, we’re scaling quickly and looking to fuel our growth through best-in-class performance marketing. We’re hiring a Senior Performance Marketing Manager to lead paid acquisition and help us continue to exponentially scale. This is a senior role for a data-driven marketer who can manage large budgets on Meta, spin up new channels, lead the performance marketing team, and turn insights into strategies that drive measurable customer growth.
About the Role
As a Senior Performance Marketing Manager, you’ll be responsible for driving new customer acquisition through Meta and additional paid channels. You will own the performance marketing roadmap, lead our performance marketing team, and work cross-functionally with sales to ensure acquisition targets are met. Your focus is on lowering CAC, scaling new customer growth, and building a martech foundation that supports long-term success.
About Athlete To AthleteAthlete To Athlete is a fast-growing sports-tech startup connecting NCAA Division I athletes with the next generation of youth athletes. With 20,000+ athletes on the platform in under 3 years, we’re scaling quickly and looking to fuel our growth through best-in-class performance marketing. We’re hiring a Senior Performance Marketing Manager to lead paid acquisition and help us continue to exponentially scale. This is a senior role for a data-driven marketer who can manage large budgets on Meta, spin up new channels, lead the performance marketing team, and turn insights into strategies that drive measurable customer growth.About the RoleAs a Senior Performance Marketing Manager, you’ll be responsible for driving new customer acquisition through Meta and additional paid channels. You will own the performance marketing roadmap, lead our performance marketing team, and work cross-functionally with sales to ensure acquisition targets are met. Your focus is on lowering CAC, scaling new customer growth, and building a martech foundation that supports long-term success.
What Success Looks Like
Consistent improvement in CAC and growth in total new customers acquired
Profitable expansion of paid channels beyond Meta
Reliable testing cadence producing new creative, audience, and offer insights
Clear visibility into performance through robust martech and reporting
Strong collaboration across Creative, Lifecycle, and Sales functions
Key Responsibilities
Qualifications
Why Join A2A
Impact: You’ll directly shape how we scale acquisition for a mission-driven startup.
Ownership: Take charge of performance marketing strategy and execution.
Growth: Expand channels and budgets with the freedom to test, learn, and scale.
Culture: Scrappy, collaborative, ambitious team working on something meaningful.
Apply Now
