Associate Brand Manager, Enabling Technologies, Europe at Stryker

Location: Flexible within Europe

The Associate Brand Manager, Enabling Technologies, plays a key role in driving innovation and commercial growth across Stryker’s Joint Replacement portfolio, with a strong focus on emerging technologies that enhance surgical performance – such as robotic-assisted solutions and digital ecosystems. This newly created role is part of a small, agile European team and supports the strategic direction, positioning, and execution of brand initiatives in line with global objectives. The position combines strategic contribution with hands-on implementation, enabling impactful launches, stronger customer engagement, and sustainable portfolio growth.

What you will do

• Support the development and execution of the annual and long-term brand strategy for Enabling Technologies in alignment with global Joint Replacement objectives.

• Contribute to product lifecycle management, including launches and phase-outs, and support pricing, positioning, and value messaging.

• Create scalable marketing assets, tools, and campaigns that can be localized by regional and country teams.

• Collaborate with Sales, Education, Clinical, Regulatory, Supply Chain, and Regional Marketing to drive commercial growth and support demand planning.

• Build and maintain strong relationships with KOLs, sales teams, and internal stakeholders across Europe.

• Identify and deliver impactful customer engagement initiatives such as congresses, workshops, and hands-on education in collaboration with the Education Manager.

• Monitor brand performance, customer perception, and market trends, and contribute to the development of annual marketing plans and data-driven decisions.

What are we looking for?

Required

• Bachelor’s degree (e.g., Marketing, Business, Engineering, Life Sciences).

• 6+ years of professional experience, including significant exposure to medical devices or marketing/sales.

• Strong analytical, strategic, and problem-solving skills with commercial acumen and the ability to transform clinical insights into value propositions. 

• Ability to manage multiple projects and deliver on time in a matrix environment.

• Excellent presentation, communication, and stakeholder management skills. 

• Fluency in English. 

• Regular international travel required (~40%).

Preferred

• Advanced degree – Master or MBA – is a plus.  

• Previous exposure to Enabling Technologies, digital surgery, robotics, navigation, or related MedTech innovation fields.

• Experience working effectively in a matrix organization and influencing without direct authority. 

• Additional European languages are an advantage.