Sr Product Marketing Manager at Ascend Learning

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

As Senior Manager, Product Marketing, you will drive the go-to-market strategy for new products, enhancements, and partnership programs, shaping messaging and positioning that resonates with key decision makers in health systems. You will lead the development and execution of communication plans and collaborate across teams to build market credibility and generate leads. In this role, you will empower the sales organization through targeted enablement resources, training, and support for expansion opportunities, ensuring the team is equipped to articulate differentiated value and drive business growth. You will champion user adoption and customer advocacy by designing programs that foster engagement, satisfaction, and amplify customer voices through compelling storytelling. Success in this role requires a strategic mindset, strong collaboration skills, and the ability to translate market insights into impactful marketing initiatives. 

WHERE YOU’LL WORK

This position will work remote within the United States.

HOW YOU’LL SPEND YOUR TIME

Go-to-Market Strategy & Messaging  

• Lead go-to-market planning and execution for new product launches, enhancements, and partnership programs 
• Develop messaging frameworks, positioning, and differentiated value propositions tailored to target personas and key decision makers within health systems  
• Own communication plans for product launches, ensuring consistent and compelling messaging across internal and external channels  
• Collaborate with content team, sales, and subject matter experts on sponsorship programs with industry organizations, driving leads and market credibility 

Sales Enablement & Activation  

• Lead creation of content, resources and campaigns that help drive new business as well as expansion conversations, showcasing product value and differentiators 
• Collaborate with the Sales Enablement team to train sales colleagues on value-based solution positioning, personas, pain points, competitive landscape, and marketing resources 

User Adoption & Customer Advocacy 

• Lead strategy and execution of customer adoption and usage programs to drive engagement and satisfaction 
• Lead strategy and development of customer storytelling assets and word-of-mouth strategies to amplify customer voices and influence new leads and upsells  

WHAT YOU'LL NEED

• Bachelor's degree in Marketing, Business, or a related field required.
• 3+ years of proven experience in product marketing, sales enablement, or a similar role, preferably within the healthcare technology industry.
• Strong understanding of health system personas, particularly Chief Nursing Officers/Executives and Nursing Professional Development roles.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging.
• Experience developing and executing go-to-market plans and messaging 
• Ability to lead cross-functional teams and work collaboratively within a shared service model, leveraging diverse expertise.
• Proficiency in using Monday.com or similar project management systems, a plus.
• Proficiency in using Monday.com or similar project management systems, and CRM/marketing platforms like HubSpot is a plus  
• Demonstrated ability to juggle multiple projects simultaneously with close attention to detail, thorough follow-up, and effective deadline management.
• Self-starter who takes initiative, is accountable, and excels at problem-solving.
• Strong analytical skills and the ability to use data to drive decision-making.

BENEFITS

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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