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Growth Manager - Offline at Emma-sleep

Emma-sleep · Gurgaon, India · Hybrid

CRM

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Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day. 
  
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

About Emma India:
Emma India is a rapidly growing ecommerce company specializing in premium mattresses and sleep accessories. We provide our customers with the ultimate sleep experience. Globally, the company is present in 33 countries and is the global leader in the space. In India, the business is relatively new and growing quickly. As we continue to expand our presence in the Indian market, we are seeking an Offline Growth Manager to join our dynamic team. This role is crucial in driving our business growth by combining expertise in social media marketing and business development. 


About Emma India: Emma India is a rapidly growing ecommerce company specializing in premium mattresses and sleep accessories. We provide our customers with the ultimate sleep experience. Globally, the company is present in 33 countries and is the global leader in the space. In India, the business is relatively new and growing quickly. As we continue to expand our presence in the Indian market, we are seeking an Offline Growth Manager to join our dynamic team. This role is crucial in driving our business growth by combining expertise in social media marketing and business development. 

What You’ll Own
  • Store performance optimization
  • Drive Like-for-Like (LFL) growth across COCO/FOFO stores: improve footfall → demo → conversion funnels, AOV/UPT, attachment rate (pillows/bases/protectors), and NPS.
  • Build weekly performance dashboards (traffic, CVR, ATV, UPT, CPA per walk-in, margin) and run structured growth sprints with store managers.
  • Standardize retail SOPs (VM, demo scripts, lead capture, appointment setting, CRM follow-ups).
  • Coach staff on selling skills; design incentives aligned to revenue, mix, and CSAT.
  • Reduce leakages: shrinkage control, returns/claims, discount discipline.

  • New region & store evaluation
  • Create a market prioritization model (macro demand, mattress category size, competitive density, rentaIs, capex, payback).
  • Own feasibility studies, site scoring, and P&L for each project (capex, opex, break-even, payback, IRR).
  • Lead end-to-end launches with cross-functional teams (legal/lease, design/VM, supply chain, HR, IT/POS).
  • Establish ramp-up playbooks to hit Month-3/Month-6 run-rate targets.

  • Offline marketing (BTL) & O2O 
  • Plan and execute local area marketing (LAM): society/RWA activations, mall kiosks, RWAs, gated communities, corporate tie-ups, roadshows, mattress trial zones.
  • Manage store-catchment performance marketing (maps listings, discovery platforms) to drive quality walk-ins and appointment bookings.
  • Own BTL vendors/agencies: budgets, creative, production, permissions, and measurement.
  • Track cost-per-walk-in, cost-per-demo, cost-per-sale, and incrementality vs. baseline; reallocate spend to highest-ROI channels.
  • Integrate O2O: lead capture to CRM, appointment calendars, remarketing, and post-visit follow-ups. 


    • Who You Are
  • You have a Bachelor’s/ Master's degree in business, marketing, or a related field.
  • Having 2-3 years of work experience in retail growth/expansion is a plus.
  • You have strong communication and interpersonal skills.
  • You have strong English communication skills.
  • You are comfortable with data analysis.
  • You have a customer-centric mindset.
  • You are a creative thinker and has the ability to adapt to changing market trends.
  • You are based in, or can relocate/work in, Gurgaon (will involve travelling).

    • If you are a dynamic and motivated individual with a passion for business development and retail, we encourage you to apply for this exciting opportunity to contribute to the success of Emma India. Join us in providing India with the best sleep experience possible


    Become an Emmie

    Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​

    We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

    Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
    Apply Now

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