Analyst- Marketing at American Express

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The position will have responsibility for conceptualizing super premium, differentiated events and experiences for American Express customers in India. This role places a focus on innovation and maximizing engagement with the premium portfolio and developing newer avenues for customer engagement. The incumbent will be responsible to:

• Support on experience strategies, establish business plans & lead initiatives to grow and deepen engagement with the American Express cardmembers in India
• Deliver on key business drivers like enhancing, product value propositions, billings, customer retention through experiences
• Understand the HNI segment, develop insights on what the customer wants and identify gaps/unmet needs of the customers
• Collaborate with Product teams on various initiatives to drive portfolio engagement.
• Work with other teams and business managers to optimize overall Blue Box business growth, cultivate cross sell opportunities to deepen customer relationships
• Collaborate with multiple functions such as Public Relations, Relationship Managers, Operations, Finance, Legal and Compliance
• Track competition closely and launch best-in-class experiences for most premium card members.

Business Outcomes:

• Deliver a robust experience strategy that resonates with the target audience
• Identify opportunities and partners to drive new engagements.
• Enhance the value proposition pillars with experiences for American Express select cards
• Understand the stated/unstated needs of the customer & influence effectively to develop solutions oriented towards catering to those passion pillars.

Job Responsibilities:

• Manage communication calendar (email, DMI, Website) for products and deliver creatives by working closely with the creative agency
• Collaborate with other teams like product, marketing, offers, compliance, etc. to deliver creative solutions for business objectives/challenges
• Execute key product and brand campaigns – plan campaigns based on insights post data analysis
• Monthly reports and MIS on communications delivered. Closely track performance of communication across platforms – Emailers, app, website, Cardmember account page, etc.
• Help localise global campaigns for India market

Mandatory Qualifications:

• Bachelors or MBA / post-graduation in business / marketing.
• 7-10 yrs. + of proven track record in events and experiences space & the Financial or luxury lifestyle sector
• Prior Brand marketing or agency experience is preferred
• Exceptional ability to think strategically, challenging the status quo to deliver product innovation resulting in competitive advantage and commercial performance
• Demonstrated success in conceptualizing & delivering events and experiences.
• Passionate customer advocacy with distinguished ability to identify and fulfil customer needs
• Demonstrated ability to deliver solutions with superior customer experience and innovative approaches
• Strong communication and interpersonal, along with proven ability to lead and inspire cross-functional teams; must be able to influence at all levels
• External focused, results oriented and good project management skills.
• Self-motivator who enjoys working in a fast-paced environment and can prioritize multiple projects simultaneously.
• Proficiency in MS Office, notably Excel and PowerPoint

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.  

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.