Social Media Associate at Birdy Grey

THE OPPORTUNITY: Social Media Associate

REPORTS TO: Social Media Manager

LOCATION: Los Angeles, CA (hybrid)

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports hybrid work for eligible roles. This role requires working from our DTLA office 1 day a week. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-HYBRID

Birdy Grey is looking for a Social Media Associate with a strategic eye to create content and assist managing all Birdy Grey social media channels, with a focus on video format for TikTok and IG Reels. This role will help build and support the brand’s social strategy to align with the business goals and objectives. The Social Media Associate will be expected to activate and grow our social community, manage content distribution, and create engaging platform-specific content that contributes to the overall strategy by staying current with platform trends and features. This role will partner with content creators, influencers, and support other brand initiatives.

SCOPE OF RESPONSIBILITIES

• Assist managing Birdy Grey’s social media channels, including Instagram, TikTok, Facebook, Pinterest, X (formerly Twitter), and YouTube with the goal being to engage and grow audiences by channel.
• Manage the social content calendar per the monthly strategy; ensuring daily content is approved for posting, assets are correctly formatted, channel-specific posting formats are designated and content is scheduled.
• Create and participate in on-camera content for both organic and paid social media as needed, including speaking to engage our audience.
• Formulate a successful growth strategy for TikTok by leveraging influencer and organic content.
• Collaborate with Brand, Marketing, and Creative on content development and social strategy. 
• Provide real-time responses to platform updates or cultural moments.
• Manage and attend production shoots for social-specific content execution, including: gather props, create production schedules, manage shoots, aid post-production.
• Design and execute creative Instagram Stories, Instagram Reels, and TikToks that share our brand narrative and get viewers to engage and buy. 
• Engage with fans of the brand and tagged posts.
• Develop copy for social posts that adheres to channel-specific best practices and invites conversation.
• Request and collect creative, assist with asset creation and approve deliverables.
• Own research, outreach, order placement and brand relationships with partnership opportunities for giveaways.
• Distribute monthly KPI reporting on all social channels.
• Utilize data and analytics to provide insights and suggest direction and strategy for our brand growth and engagement.

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: College degree required 

EXPERIENCE / REQUIREMENTS:

• 1-3 years of experience assisting with social media on behalf of a brand.
• A passion for all things social, an active personal user.
• Knowledge of channel-specific features by platform.
• Comfortability being on camera.
• Ability to write copy that is both creative and engaging.
• Excellent communication and presentation skills.
• An eye for aesthetics and branding.
• Experience creating engaging social content, especially videos and TikToks. 
• Knowledge and experience working with video editing apps.
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• Hard working and willing to roll sleeves up - no job is too big or too small.
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.

NICE TO HAVES

• Start-up experience is a plus!
• Interest and knowledge in the fashion and bridal industry.
• Some Adobe Suite knowledge is a PLUS! Photography skills (both iPhone and DSLR).