Brand Manager at Alfasigma USA

About the opportunity and your role: 

The Brand Manager will develop and manage brand strategies and will create and execute go-to-market plans in the consumer and HCP channels and strengthen organizational capabilities to grow the ecommerce business and expand our digital footprint. The Brand Manager will lead the development of new product launches in conjunction with multifunctional and agency partners. The Brand Manager will also be a key participant in the development of the long-range Strategic Plan for the US business.  This is a hybrid role with office days in Morristown, NJ.

What you will accomplish: 

• Marketing Excellence – Develop best-in-class marketing plans to support consumer/patient/HCP growth, focusing on digital, social and ecommerce capabilities. Partner with advertising and media agencies to support plan development, creative asset development and continued optimization. Enhance the organization’s performance marketing tool kit, while improving ROI by driving traffic, conversion and repeat across .com, Amazon and direct to HCP marketing efforts. Integrate social and influencer marketing with a focus on speed and agility.
• ROI Analysis - Track marketing investments and collect and analyze ROI to better inform future spend
• Strategic Planning – Develop and maintain a multi-year strategy that includes definition of the go-to-market framework, product innovation, and channel expansion to sustain growth.
• New Product Initiative Leadership – Lead development of insight-based new product initiatives. Lead multifunctional teams including R&D, Market Research, Finance, Medical Affairs and Legal.
• Insights – Uncovers and leverages consumer and HCP insights and translates them into actionable building blocks. 

Key Internal Relationships:

Marketing, Market Research, Program Management, Medical Affairs, Sales, Training, Finance, Regulatory, Legal

Key External Relationships:

Agency Partners/Vendors, Key Opinion Leaders/Influencers, Advocacy Groups 

This should describe you:

• Bachelor's degree required; MBA preferred.
• Minimum of 7 years pharma/consumer healthcare or consumer packaged goods marketing experience required.
• 3+ years experience driving traffic, conversion and retaining customers via digital marketing, DTC Ecommerce and Amazon.
• Experience in developing and executing successful brand strategies leading to the successful attainment of business goals.
• Experience working with MLR and Finance
• Previous new product innovation development and launch experience.

WHO WE ARE:

Alfasigma USA is the local affiliate of the Italian based pharmaceutical company, Alfasigma. Alfasigma is a leading Italian pharmaceutical company focused on prescription drugs, over-the counter (OTC) and nutraceutical products and has a presence in 90 countries.

Alfasigma USA’s main goals are to improve the health and quality of life of patients by finding solutions to treat specific patient populations, expand our existing portfolio and bring new products into the US market. We strive to be a strong healthy company in a strong healthy world.

Alfasigma USA is headquartered in Morristown, NJ. with a manufacturing plant in Shreveport, LA., a remote mail order pharmacy call center and an established national salesforce.

Alfasigma USA, Inc. and its subsidiary, Brand Direct Health, L.L.C. (collectively the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, religious creed, religious observance, color, age, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, ancestry, marital status, medical condition as defined by state law (cancer and genetic characteristics), disability, military service, military and veteran status, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on the Company. Please email Human Resources at [email protected] if you need assistance completing any forms or to otherwise participate in the application process.