(Junior) User Engagement Campaign Specialist - CRM at Nintendo of Europe SE

Nintendo of Europe SE

(Junior) User Engagement Campaign Specialist - CRM*

Marketing, Sales & Digital Business | Experienced | Permanent | Full-Time |  

Level up!

Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda playing cards. Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and software. 

At Nintendo, we bring together employees with a wide range of characteristics and work together towards a common goal – to put smiles on the faces of people all over the world. 

 Tasks

• Developing targeted marketing approaches for new releases and the wider product catalogue across email, push, and on-console notifications (Switch News)
• Designing and overseeing the execution of email campaigns
• Planning content for and leading the production of News for Nintendo Switch
• Supporting lifecycle campaigns such as onboarding, cross-selling, upselling, and retention to increase customer lifetime value (CLV)
• Helping to drive conversions on Nintendo's D2C commerce channels with targeted marketing tactics
• Working cross-functionally with stakeholders like marketing, copywriters, designers, and data specialists for the execution of campaigns
• Monitoring, analysing and optimizing campaign performance

 Requirements

• Degree in Marketing, Communications, Business, or a related field
• First professional experience in CRM, email marketing, or digital marketing
• Understanding of email marketing, audience segmentation, lifecycle campaigns, and editorial/content planning
• Analytical mindset and the ability to apply insights to optimize campaigns
• Strong communication skills with the ability to prepare compelling presentations and work effectively across functions
• Highly organized, proactive, and able to prioritize in a dynamic environment
• Fluent written and spoken English language skills and the ability to work in an international environment
• Passion for games and ability to understand the customers’ perspective

Please bear in mind that it might be a Junior position depending on your professional experience.

Are you interested? We look forward to receiving your application in English, including a cover letter, your earliest possible starting date and salary expectation.

* With this job advertisement, we would like to encourage people of all genders to apply. Therefore, we refrain from explicitly mentioning any gender. Our company is opposed to gender-based discrimination, as well as discrimination based on other legally protected characteristics.