e-Marketing Coordinator at LabX Media Group

The primary responsibility of eMarketing Coordinator (CSD Operations) will be to support the eMarketing team with campaigns and admin tasks, such as management of end-to-end campaigns, landing pages, and custom forms.

Responsibilities:

• management of HTML deployments, eNewsletter builds and creation of bespoke custom landing pages
• Responsible for the building, monitoring, and maintenance of lead generation landing pages, including custom form creation.
• Responsible for the eMarketing promotion schedule of lead generation campaigns, including building, and deployment of promotional eBlasts for lead generation campaigns.
• Responsible for specialized lists in HubSpot and List Builder to support eMarketing for lead generation campaigns.
• Responsible for the construction, deployment, and monitoring of E-Drip / workflow campaigns.
• Responsible for various other lead generation promotions including compendiums, multi-sponsored content as needed per campaign, and additional promotional needs as required
• Coordinate with Paid Social Media teams to set up and execute campaigns as needed.
• Responsible for monitoring and following up with external clients, Writers and Design to ensure timelines are met for campaign goals.
• Responsible for communicating any and all updates on lead generation campaigns, including, but not limited to launch timelines, materials required, changes needed, and analysis of launched campaigns.
• Continually assess, update, and make necessary changes to all operational SOPs in relation to the position.
• Support with additional tasks, that may include, but not limited to: newsletter and 3rd party eBlast support, Editorial Calendar, and various other tasks under the TN eMarketing umbrella.

Qualifications:

• 1+ years of experience working with email marketing.
• Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
• Good Knowledge of HTML & CSS
• Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands.
• Industry Expertise: Familiarity with the digital publishing, lead generation campaigns, or science sectors is highly desirable.
• Post-secondary education in marketing, project management, business, or a related field

Necessary Skills and Experience:

• Data-driven
• Approach new process implementation and change with a can-do attitude
• Highly organized
• Excellent attention to detail
• Excellent time management skills
• Ability to handle multiple tasks at any one time
• Effective communication skills
• Exhibits organisational values and behaviours
• Ability to foster positive relationships and influence successful outcomes for the brand, stakeholders, and customers alike.
• Enthusiasm and self-motivation
• Ability to work in a fast-paced environment

We are an equal opportunity employer, with a flexibility-first approach to our place of work practices, fostering a mix of hybrid, in-office, and fully remote options. 

Apply now!