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Digital Strategist at Pt78

Pt78 · Washington, United States Of America · Hybrid

$95,000.00  -  $110,000.00

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Who we are.
Platinum Technologies is a Northern Virginia based integrated solutions firm that specializes in Cybersecurity, Cloud and Digital Services to the Public Sector. Our team solves hard problems and helps our Mission Partners achieve their goals. If you are self-motivated, possess demonstrated learning agility, and are passionate about delivering high-quality work products – we want to hear from you.

We lead with technical expertise, but that is just the tip of the iceberg – the ‘Why’ matters. At Platinum, we don’t hire people to do a job. We provide professional and leadership development to complement our self-motivated domain experts. Our teammates are dot-connecting leaders that operate in a mutually accountable environment to deliver thought leadership, expert technical analysis, and quality execution for our clients. 

You.
Platinum Technologies currently has an opportunity for a Digital Strategist to support the Department of Commerce’s International Trade Administration (ITA) in shaping and leading the future of digital engagement through its Digital Services Program. This role is central to modernizing ITA’s public-facing web presence, with a focus on www.trade.gov. The strategist will guide the transformation of ITA’s digital experience by developing and implementing a cohesive digital strategy, integrating content strategy, information architecture, analytics, and user-centered design principles.

The Digital Strategist will work closely with the ITA Office of Public Affairs Digital Director, business unit digital leads, IT partners, and contractor teams to define the strategic direction and ensure implementation aligns with the agency’s mission.

This role is hybrid (2-3 days per week) at the Herbert C. Hoover Building (HCHB), Washington, D.C.

What you get to do.
•Lead the research, design and development, and execution of ITA’s overarching digital experience outreach strategy, with an emphasis on sustainability and continuous improvement.
•Develop and implement a comprehensive content strategy and information architecture for www.trade.gov.
•Perform content audits of www.trade.gov and provide detailed analyses and recommendations for improvement.
•Design and oversee the restructuring of website content, transitioning from a flat architecture to a categorized, user-driven structure.
•Identify technical and resource requirements to execute the new digital strategy.
•Conduct stakeholder engagement and design participatory methods for gathering project requirements.
•Translate business needs into written project plans, identifying problems, background, success criteria, timelines, risks, and resource allocation.
•Create clear and actionable technical requirements and developer tickets from non-technical project needs.
•In collaboration with the team’s Analytics and Testing Manager, integrate data analytics with digital decision-making to enable ITA to track progress, measure success, and optimize content and resources.
•Guide teams in the ongoing use of data to inform decisions and iterate digital services.

Required Skills:
•Bachelor’s degree in Digital Strategy, Communications, UX Design, Information Architecture, Public Administration, or a related field, or extensive related professional experience.
•Must be able to obtain and maintain a Public Trust.
•7–10 years of professional experience in digital strategy, content strategy, information architecture, UX, or related areas.
•Proven experience leading website transformation projects within large organizations or government environments.
•Expertise in content auditing, content strategy, and structuring complex information for public-facing websites.
•Strong background in user research, stakeholder engagement, and business process analysis.
•Ability to develop strategic frameworks and actionable implementation plans.
•Proficiency in translating business needs into technical deliverables for developer teams (e.g., user stories, requirements documents).
•Demonstrated success working in agile and iterative development environments.

Preferred Qualifications:
•Experience working with or within federal agencies or public sector organizations.
•Experience using analytics and governance tools (e.g., Google Analytics, Site Improve) to inform digital decisions.
•Experience using Drupal or similar enterprise content management systems. 
•Understanding of Section 508 compliance and accessibility best practices.
•Strong communication, facilitation, and collaboration skills.

The Company is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.



Who we are.Platinum Technologies is a Northern Virginia based integrated solutions firm that specializes in Cybersecurity, Cloud and Digital Services to the Public Sector. Our team solves hard problems and helps our Mission Partners achieve their goals. If you are self-motivated, possess demonstrated learning agility, and are passionate about delivering high-quality work products – we want to hear from you.We lead with technical expertise, but that is just the tip of the iceberg – the ‘Why’ matters. At Platinum, we don’t hire people to do a job. We provide professional and leadership development to complement our self-motivated domain experts. Our teammates are dot-connecting leaders that operate in a mutually accountable environment to deliver thought leadership, expert technical analysis, and quality execution for our clients. You.Platinum Technologies currently has an opportunity for a Digital Strategist to support the Department of Commerce’s International Trade Administration (ITA) in shaping and leading the future of digital engagement through its Digital Services Program. This role is central to modernizing ITA’s public-facing web presence, with a focus on www.trade.gov. The strategist will guide the transformation of ITA’s digital experience by developing and implementing a cohesive digital strategy, integrating content strategy, information architecture, analytics, and user-centered design principles.The Digital Strategist will work closely with the ITA Office of Public Affairs Digital Director, business unit digital leads, IT partners, and contractor teams to define the strategic direction and ensure implementation aligns with the agency’s mission.This role is hybrid (2-3 days per week) at the Herbert C. Hoover Building (HCHB), Washington, D.C.What you get to do.•Lead the research, design and development, and execution of ITA’s overarching digital experience outreach strategy, with an emphasis on sustainability and continuous improvement.•Develop and implement a comprehensive content strategy and information architecture for www.trade.gov.•Perform content audits of www.trade.gov and provide detailed analyses and recommendations for improvement.•Design and oversee the restructuring of website content, transitioning from a flat architecture to a categorized, user-driven structure.•Identify technical and resource requirements to execute the new digital strategy.•Conduct stakeholder engagement and design participatory methods for gathering project requirements.•Translate business needs into written project plans, identifying problems, background, success criteria, timelines, risks, and resource allocation.•Create clear and actionable technical requirements and developer tickets from non-technical project needs.•In collaboration with the team’s Analytics and Testing Manager, integrate data analytics with digital decision-making to enable ITA to track progress, measure success, and optimize content and resources.•Guide teams in the ongoing use of data to inform decisions and iterate digital services.Required Skills:•Bachelor’s degree in Digital Strategy, Communications, UX Design, Information Architecture, Public Administration, or a related field, or extensive related professional experience.•Must be able to obtain and maintain a Public Trust.•7–10 years of professional experience in digital strategy, content strategy, information architecture, UX, or related areas.•Proven experience leading website transformation projects within large organizations or government environments.•Expertise in content auditing, content strategy, and structuring complex information for public-facing websites.•Strong background in user research, stakeholder engagement, and business process analysis.•Ability to develop strategic frameworks and actionable implementation plans.•Proficiency in translating business needs into technical deliverables for developer teams (e.g., user stories, requirements documents).•Demonstrated success working in agile and iterative development environments.Preferred Qualifications:•Experience working with or within federal agencies or public sector organizations.•Experience using analytics and governance tools (e.g., Google Analytics, Site Improve) to inform digital decisions.•Experience using Drupal or similar enterprise content management systems. •Understanding of Section 508 compliance and accessibility best practices.•Strong communication, facilitation, and collaboration skills.The Company is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.
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